Answer - Marketing Research.
Puerto Vallarta Autos.
To: Doreteo Dominguez - Sales Manager.
From: Account Representative - Punta Mita Marketing Research.
Recommendations for Marketing Research Methodology.
The most appropriate marketing research method is telephone interview. Telephone interviews have the following advantages and disadvantages: Advantages Can be geographically spread - so we can contact customers from Guadalajara, Mexico, and even North America. Europe is a little too expensive to contact. Can be set up and conducted relatively cheaply. We have a tele-research team set up already.
Random samples can be selected. We will purchase a database from the local tourist office and select a random sample. Cheaper than face-to-face interview Disadvantages Respondents can simply hang up. In such a case we will select another respondent from our list. Interviews tend to be a lot shorter. They interviews will be very short and succinct. Visual aids cannot be used. Although they are not really needed for this piece of research.
If the above information has been helpful, please contact me so that I can arrange for the questionnaires to be designed.
