SWOT Analysis - Exercise.

Highly Brill Leisure Center.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

  • 1.The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station.
  • 2.There is a competition standard swimming pool; although it has no wave machines or whirlpool equipment as do competing local facilities.
  • 3.It is located next to one of the largest shopping centers in Britain.
  • 4.It is one of the oldest centers in the area and needs some cosmetic attention.
  • 5.Due to an increase in disposable income over the last six years, local residents have more money to spend on leisure activities.
  • 6.There has been a substantial decrease in the birth rate over the last ten years.
  • 7.In general people are living longer and there are more local residents aged over fifty-five now than ever before.
  • 8.After a heated argument with the manager of a competing leisure center, the leader of a respected local scuba club is looking for a new venue.
  • 9.The local authority is considering privatizing all local leisure centers by the year 2000.
  • 10.Press releases have just been issued to confirm that Highly Brill Leisure Center is the first center in the area to be awarded quality assurance standard BS EN ISO 9002.
  • 11.A private joke between staff states that if you want a day-off from work that you should order a curry from the Center's canteen, which has never made a profit.
  • 12.The Center has been offered the latest sporting craze.
  • 13.Highly Brill Leisure Center has received a grant to fit special ramps and changing rooms to accommodate the local disabled.
  • 14.It is widely acknowledged that Highly Brill has the best-trained and most respected staff of all of the centres in the locality