Introduction to Marketing
- Marketing Definitions
- Exchange process
- Marketing Concept
- Customer Satisfaction
- Customer Relationship
- Internal Functions and Marketing
- Consumer Buyer Behaviour
- Buyer Decision Process
- Decision-making Unit (DMU)
- Adoption Process
- Marketing Mix
Introduction to Marketing
- Promotion
- Three Levels of a Product
- Product Life Cycle
- Price
- Place/Channel
- Services Marketing
- Services Marketing Mix
- People
- Process
- Physical Evidence
- Business-to-Business (B2B)
- Marketing Contexts