Situational influences on consumer behavior (outlet selection)
Shopping is an activity that everyone in the world participates in, but what exactly is it? Is a store necessary for shopping to take place? What motivates someone to shop?
Marketers, retailers and manufacturers spend lots of money to get consumers to shop, but not every shopping trip results in a purchase. Shopping is an important factor in any economic system and changes the standard of living. Economic systems depend on consumers buying products and services. Companies depend on loyal customers and repeat purchases to bring in sales and profit and to pay their employees. Employees become consumers as they spend their earned paycheck on products and services. Consumers depend on purchases to give them value and satisfaction.
The motivation to shop can depend on factors that cannot be controlled by the consumer or the marketer; if the consumer is in a hurry or relaxed, shopping alone or with friends or with their kids, if the store is crowded or empty—situational influences can affect purchasing decisions. Situational Influences are factors specific to a time and place that a customer reacts to.
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