Marketing PowerPoint
This section contains Marketing Teacher's FREE PowerPoint. Selections are based upon the most popular marketing topics, and could potentially support a number of marketing modules and courses. They work best if they are integrated with lessons from our free Lessonstore.
1. Introduction To Marketing
- Definitions of marketing
- Implications of marketing
- The marketing concept
- The marketing management process
3. Marketing Research
- Terminology of marketing research
- The marketing research process
- The components of MkIS
5. Buyer Behavior
- Consumer buying process
- Maslow's hierarchy of needs
- Organizational buyer behavior
9. Place (Distribution/Logistics)
- Channel intermediaries
- Six basic channel decisions
- Potential influence strategies (Sheth 1989)
11. Implementation
- The implementation process
- Total quality and marketing
- The organizational/stakeholder interface
- Relationship marketing
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2. Marketing Planning
- Objectives of a marketing plan
- Structure and contents of a marketing plan
- Behavioural problems when managing the process
4. The Marketing Environment
- Introduction to Product Life Cycle (PLC)
- Bowman's strategy clock
- New product development process
6. Strategic Development
- Introduction to Product Life Cycle (PLC)
- Bowman's strategy clock
- New product development process
8. Price
- Pricing strategies
- Winkler - 10 ways to increase price without increasing price!
10. Promotion
- Elements of the communication process
- Promotions mix
- Promotions objectives