{"id":3993,"date":"2014-05-08T18:21:45","date_gmt":"2014-05-08T18:21:45","guid":{"rendered":"http:\/\/www.marketingteacher.com\/consumer-buyer-behaviour\/"},"modified":"2016-12-21T17:47:16","modified_gmt":"2016-12-21T17:47:16","slug":"consumer-buyer-behaviour","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/consumer-buyer-behaviour\/","title":{"rendered":"Consumer Buyer Behaviour"},"content":{"rendered":"<br \/>\n<h1>Consumer Buyer Behaviour<\/h1>\n<ul class=\"lessonlinks\">\n<li class=\"lesson active\"><a href=\"https:\/\/marketingteacher.com\/staging\/5483consumer-buyer-behaviour\/\">Lesson<\/a><\/li>\n<li class=\"exercise\"><a href=\"https:\/\/marketingteacher.com\/staging\/5483consumer-buyer-behaviour\/\">Exercise<\/a><\/li>\n<li class=\"answer\"><a href=\"https:\/\/marketingteacher.com\/staging\/5483answer-consumer-buyer-behaviour\/\">Answer<\/a><\/li>\n<\/ul>\n<p>If a marketer can identify consumer buyer behaviour,   he or she will be in a better position to target products and services   at them. Buyer behaviour is focused upon the needs of individuals,   groups   and organisations.<\/p>\n<p>It is important to understand the relevance of human   needs to buyer behaviour (remember, marketing is about <em>satisfying   needs<\/em>). <\/p>\n<p>The model is a little simplistic   but introduces the concept a differing consumer needs quite well.<\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\/image\/content\/consumerbuyingprocess.gif\" alt=\"Consumer Buyer Process\" class=\"large yellow aligncenter\" \/><\/p>\n<p>To understand consumer buyer behaviour is to understand how the   person   interacts with the marketing mix. As described by Cohen (1991), the   marketing mix inputs (or the four P&#8217;s of price, place, promotion, and   product) are adapted and focused upon the consumer.<\/p>\n<p>The psychology of each individual considers the product or service on   offer in relation to   their own culture, attitude, previous learning, and personal perception.     The consumer then decides whether or not to purchase, where to purchase,     the brand that he or she prefers, and other choices.<\/p>\n<h2>&nbsp;<\/h2>\n<p>Let&#8217;s look at human motivations as introduced by Abraham Maslow   by his hierarchy of needs: The hierarchy is triangular. This is because   as you move up it, fewer and fewer people satisfy higher level needs.   We begin at the bottom level.<\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\/image\/content\/MASLOW.gif\" alt=\"MASLOW\" class=\"large yellow aligncenter\" \/><\/p>\n<p>Physiological needs such as food, air,   water, heat, and the basic necessities of survival need to be satisfied.     At the level of safety, man has a place to live that protects him from   the   elements and predators. At the third level we meet our social and   belongingness needs i.e. we marry, or join groups of friends, etc.<\/p>\n<p>The final two levels are esteem and self-actualisation. Fewer people   satisfy   the higher level needs. Esteem means that you achieve something that   makes you recognised and gives personal satisfaction, for example   writing   a book. Self-actualisation is achieved by few. Here a person is one of a     small number to actually do something. For example, Neil Armstrong   self-actualised   as the first person to reach the Moon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs to buyer behaviour. This lesson consider buyer behaviour motivations.<\/p>\n","protected":false},"author":1,"featured_media":6698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-3993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/3993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=3993"}],"version-history":[{"count":1,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/3993\/revisions"}],"predecessor-version":[{"id":6699,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/3993\/revisions\/6699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/6698"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=3993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=3993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=3993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}