{"id":4011,"date":"2014-05-08T18:22:03","date_gmt":"2014-05-08T18:22:03","guid":{"rendered":"http:\/\/www.marketingteacher.com\/digital-marketing-competitor-research\/"},"modified":"2015-07-02T20:05:09","modified_gmt":"2015-07-02T20:05:09","slug":"digital-marketing-competitor-research","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/digital-marketing-competitor-research\/","title":{"rendered":"Digital Marketing Competitor Research"},"content":{"rendered":"

Digital Marketing and Competitor Research<\/h1>\n

Where are we now? (External Perspective)<\/strong><\/h2>\n

As you plan for digital marketing<\/a> and during the plan’s implementation, one needs to pay careful attention to the activities of competitors. So competitor research for digital marketing<\/strong> is essential when attempting to answer the question where are we now ( external perspective)? There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our eBusiness and market. Here are some key tools of competitor<\/em> research for digital marketing:<\/p>\n

  • Read online competitive information.\n
      \n
    • E.g. Hoovers.com – Paid for, in US.<\/li>\n<\/ul>\n<\/li>\n
    • Study demographic reports.\n
        \n
      • Statistics.gov.uk\/census in UK.<\/li>\n
      • Census.gov\tin US.<\/li>\n<\/ul>\n<\/li>\n
      • Original source material.\n
          \n
        • Business Source Elite, Newspapers, Kelly’s, Kompass.<\/li>\n<\/ul>\n<\/li>\n
        • Monitor special interest material.\n
            \n
          • E.g Marketing Week (BSE) , Campaign (BSE), Marketing (BSE).<\/li>\n<\/ul>\n<\/li>\n
          • Use a professional researcher.<\/li>\n<\/ul>\n
              \n
            • Use search engines.\n
                \n
              • General topics such as Google, Yahoo!, and MSN.<\/li>\n
              • Type names of competitors.<\/li>\n
              • Type industry, product or term.<\/li>\n
              • Search ‘down’ into a directory structure e.g Yahoo!<\/li>\n
              • Search a competitor’s web site.<\/li>\n
              • Product information, press releases, job opportunities.<\/li>\n
              • Pricing information.<\/li>\n
              • Distribution information such as where to buy.<\/li>\n
              • (So publish only what you’d give away at a trade show!)<\/li>\n<\/ul>\n<\/li>\n
              • Hunt for trade associations.\n
                  \n
                • Search for personal pages or ‘Blogs.’<\/li>\n
                • Different perspective e.g fans, ex-employees.<\/li>\n
                • E.g. www.blogger.com, www.myspace.com, www.youtube.com<\/li>\n<\/ul>\n<\/li>\n
                • Ask your target market.\n
                    \n
                  • Send questions to named personnel, newsgroups, personal pages, mailing lists.<\/li>\n
                  • Conduct a survey using.<\/li>\n
                  • Buy secondary reports e.g. Datamonitor, Mintel.<\/li>\n<\/ul>\n<\/li>\n
                  • Newsgroups and post queries.\n
                      \n
                    • Newsgroups on bulleting boards or forums.<\/li>\n
                    • Deja.com (Google).<\/li>\n
                    • Read online financial information.<\/li>\n
                    • Research public companies.<\/li>\n
                    • III.co.uk Ample UK.<\/li>\n
                    • FT.com UK.<\/li>\n<\/ul>\n<\/li>\n","protected":false},"excerpt":{"rendered":"

                      As you plan for digital marketing and during the plan’s implementation, one needs to pay careful attention to the activities of competitors.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-4011","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4011"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4011\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}