{"id":4012,"date":"2014-05-08T18:22:04","date_gmt":"2014-05-08T18:22:04","guid":{"rendered":"http:\/\/www.marketingteacher.com\/digital-marketing-internal-audits\/"},"modified":"2015-07-02T20:08:41","modified_gmt":"2015-07-02T20:08:41","slug":"digital-marketing-internal-audits","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/digital-marketing-internal-audits\/","title":{"rendered":"Digital Marketing Internal Audits"},"content":{"rendered":"<h1>Digital Marketing Internal Audits<\/h1>\n<h2><strong>Where are we now? (internal perspective)<\/strong><\/h2>\n<p>The starting point for any <em>digital marketing planning<\/em> is the <strong>internal   audit<\/strong>. We are seeking to   answer the question, where are we now? form an internal perspective.   This is a consideration of   internal resources and the effectiveness of our eBusiness based upon a   number of factors,   as such as those that follow:<\/p>\n<p>You would also need to play close attention to your <a href=\"https:\/\/marketingteacher.com\/staging\/5483marketing-audit\/\">marketing audit<\/a>. For example:<\/p>\n<h2>1.The Internal Marketing Environment.<\/h2>\n<p>What resources do we have at hand? (i.e. The FIVE &#8216;M&#8217;s):<\/p>\n<ul>\n<li>MEN (Labor\/Labour).<\/li>\n<li>MONEY (Finances).<\/li>\n<li>MACHINERY (Equipment).<\/li>\n<li>MINUTES (Time).<\/li>\n<li>MATERIALS (Factors of Production).<\/li>\n<\/ul>\n<ul>\n<li>How is our marketing team organised?<\/li>\n<li>How efficient is our marketing team?<\/li>\n<li>How effective is our marketing team?<\/li>\n<li>How does our marketing team interface with other organisations and   internal functions?<\/li>\n<li>How effective are we at <a href=\"https:\/\/marketingteacher.com\/staging\/5483customer-relationship-management-crm\/\">Customer   Relationship Management (CRM)<\/a>?<\/li>\n<li>What is the state of our marketing planning process?<\/li>\n<li>Is our marketing planning information current and accurate?<\/li>\n<li>What is the current state of New Product Development? <a href=\"https:\/\/marketingteacher.com\/staging\/5483digital-marketing-product\/\">(Product)<\/a><\/a><\/li>\n<li>How profitable is our product portfolio? <a href=\"https:\/\/marketingteacher.com\/staging\/5483the-product-life-cycle-plc\/\">(Product)<\/a><\/li>\n<li>Are we pricing in the right way? <a href=\"https:\/\/marketingteacher.com\/staging\/5483digital-marketing-price\/\">(Price)<\/a><\/a><\/li>\n<li>How effective and efficient is distribution?<a href=\"https:\/\/marketingteacher.com\/staging\/5483digital-marketing-place\/\">(Place)<\/a><\/a><\/li>\n<li>Are we getting our marketing communications right? <a href=\"https:\/\/marketingteacher.com\/staging\/5483introduction-to-marketing-communications\/\">(Promotion)<\/a><\/a><\/li>\n<li>Do we have the right people facing our customers? <a href=\"https:\/\/marketingteacher.com\/staging\/5483people-marketing-mix\/\">(People)<\/a><\/li>\n<li>How effective are our customer facing processes? <a href=\"https:\/\/marketingteacher.com\/staging\/5483process-marketing-mix\/\">(Process)<\/a><\/li>\n<li>What is the state of our business&#8217;s physical evidence? <a href=\"https:\/\/marketingteacher.com\/staging\/5483physical-evidence-marketing-mix\/\">(Physical   Evidence)<\/a><\/li>\n<\/ul>\n<h2>Resources.<\/h2>\n<ul>\n<li>Labour (trained, motivated, retained) Men.<\/li>\n<li>Capital (investment\/cash flow) Money.<\/li>\n<li>Equipment (servers\/software\/back up) Machinery.<\/li>\n<li>Time (project plans) Minutes.<\/li>\n<li>Raw materials or components (depends on your business) &#8211; Materials .<\/li>\n<\/ul>\n<h2>Current effectiveness.<\/h2>\n<ul>\n<li>Page views\/sites\/hits\/page views\/income.<\/li>\n<li>Trends\/potential new customers<\/li>\n<li>Customers &#8211; e.g. how many are online? Are there new channel segments   emerging?<\/li>\n<li>Competitors &#8211; who are they? What is their online proposition? How   successful are they online?<\/li>\n<li>Distributors &#8211; are new, online, intermediaries emerging while old   off-line   distributors are being wiped out (disintermediation)?   What are the potential channel conflicts?<\/li>\n<li>Current product market strategies of competitors I.e. audit with   <a href=\"https:\/\/marketingteacher.com\/staging\/5483ansoffs-matrix-planning-for-growth\/\">Ansoff&#8217;s matrix<\/a>. <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The starting point for any digital marketing planning is the internal audit. We are seeking to answer the question, where are we now (internal perspective)? This is a consideration of internal resources and the effectiveness of our eBusiness based upon a number of factors.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-4012","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4012"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4012\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}