{"id":4013,"date":"2014-05-08T18:22:05","date_gmt":"2014-05-08T18:22:05","guid":{"rendered":"http:\/\/www.marketingteacher.com\/digital-marketing-mix\/"},"modified":"2023-12-04T20:38:09","modified_gmt":"2023-12-04T20:38:09","slug":"digital-marketing-mix","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/digital-marketing-mix\/","title":{"rendered":"Digital marketing Mix"},"content":{"rendered":"

Digital Marketing Mix<\/h1>\n

What is the digital marketing Mix?<\/strong><\/h2>\n

The digital marketing Mix<\/em> is essentially the same as the marketing mix<\/a>. It is simply the adaptation of price<\/a>, place<\/a>, product<\/a> and promotion<\/a> to the digital marketing context. Of course one could also include physical evidence, people and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the digital marketing mix to their organization’s own product, service, brand or solution.<\/p>\n

  • This lesson looks at ways of increasing the popularity of your website by looking at external sources <\/strong> of Internet Advertising. Read more….<\/a><\/li>\n<\/ul>\n

    Digital marketing Price<\/h2>\n

    The digital marketing mix is simply an adaptation of the traditional marketing mix, and ‘P’ for price<\/em>. However, the Internet has influenced how online businesses price in a number of ways. Read more…<\/a><\/p>\n

    \"The<\/p>\n

    Digital marketing Place<\/h2>\n

    The digital marketing space consists of new Internet companies that have emerged as the Internet has developed, as well as those pre-existing companies that now employ digital marketing approaches as part of their overall marketing plan<\/em>. For some companies the Internet is an additional channel that enhances or replaces their traditional channel(s) or place<\/em>. Read more….<\/a><\/p>\n

    Digital marketing Product<\/h2>\n

    We’ve already considered product<\/em> as part of the marketing mix. Two previous tools for product decision-making have been introduced – Product Life Cycle (PLC) and the Three Levels of a Product. Read more…<\/a><\/p>\n

    Digital marketing Promotion<\/h2>\n