One of the fundamental steps that needs to be taken prior to beginning international marketing is the environmental analysis<\/em>. Of course there are many tools on Marketing Teacher that would prove useful at this stage such as lessons on the marketing environment<\/a>, PEST Analysis<\/a>, SWOT Analysis<\/a>, POWER SWOT<\/a> and Five Forces Analysis<\/a>. However, the very specific and unique nature of each individual nation needs to be looked into. Below we consider the nature of an international PEST Analysis<\/em>, and the influence of tariff and non-tariff barriers<\/em>.<\/p>\n Socio-cultural<\/p>\n Technology<\/p>\n There are a number of fences that companies need to plan for when initialising international marketing. Tariff and non-tariff barriers are still very common, even today.<\/p>\n Tariff barriers<\/em> are charges imposed upon imports – so they are a form of import taxation. This could mean that your margins are reduced so much that trading overseas becomes too unprofitable. However they are normally transparent and you can plan to take them into account.<\/p>\n Non-tariff barriers<\/em> are trickier to spot. Governments sometimes act in favour of their own domestic industries rather than allow competition from overseas. Bureaucracy is a hurdle often encountered by exporting companies – it takes many forms and includes unnecessary hold-ups and red tape. Quotas are another form of non-tariff barrier i.e. restricting the quantity of a product that can be imported into a particular country.<\/p>\n PEST is a well-known and widely applied tool when considering the external nature of the domestic market. However, it is equally as useful when applied to the nature of the international marketing environment.<\/p>\n International PEST Analysis would consider:<\/p>\n Political<\/p>\n Economic<\/p>\n One of the fundamental steps that need to be taken prior to beginning\n
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Tariff and Non-Tariff Barriers.<\/h2>\n
An International PEST Analysis.<\/h2>\n
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\ninternational marketing is the environmental analysis. Of course there are many tools on Marketing Teacher
\nthat would prove useful at this stage such as lessons on the marketing environment, PEST Analysis, SWOT
\nAnalysis, POWER SWOT and Five Forces Analysis. However, the very specific and unique nature of each
\nindividual nation needs to be considered. Below we consider the nature of an international PEST Analysis,
\nand the influence of tariff and non-tariff barriers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4042","post","type-post","status-publish","format-standard","hentry","category-international-marketing"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4042"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4042\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}