{"id":4115,"date":"2014-05-08T18:23:44","date_gmt":"2014-05-08T18:23:44","guid":{"rendered":"http:\/\/www.marketingteacher.com\/shell-directional-policy-matrix\/"},"modified":"2014-05-08T18:36:20","modified_gmt":"2014-05-08T18:36:20","slug":"shell-directional-policy-matrix","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/shell-directional-policy-matrix\/","title":{"rendered":"Shell Directional Policy Matrix"},"content":{"rendered":"<h1>Shell Directional Policy Matrix<\/h1>\n<h2>A Nine Celled directional Policy Matrix<\/h2>\n<p>The Shell Directional Policy Matrix is another refinement upon the   Boston Matrix. Along  the horizontal axis are <em>prospects for sector profitability<\/em>, and   along the vertical axis   is a <em>company&#8217;s competitive capability<\/em>. As with the GE Business   Screen the location of a  Strategic Business Unit (SBU) in any cell of the matrix implies   different strategic decisions.<\/p>\n<ul>\n<li><strong>Double or quit<\/strong> &#8211; gamble on potential major SBU&#8217;s   for the future.<\/li>\n<li><strong>Growth<\/strong> &#8211; grow the market by focusing just enough   resources here.<\/li>\n<li><strong>Custodial<\/strong> &#8211; just like a cash cow, milk it and do   not commit any more resources.<\/li>\n<li><strong>Cash Generator<\/strong> &#8211; Even more like a cash cow, milk   here for expansion elsewhere.<\/li>\n<li><strong>Phased withdrawal<\/strong> &#8211; move cash to SBU&#8217;s with greater   potential.<\/li>\n<li><strong>Divest<\/strong> &#8211; liquidate or move these assets on a fast   as you can.<\/li>\n<\/ul>\n<p>However decisions often span options and in practice the <em>zones<\/em> are an irregular shape and do  not tend to be accommodated by box shapes. Instead they blend into each   other.<\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\/image\/content\/shell_lesson.gif\" alt=\"Shell Directional Policy Matrix\" class=\"large yellow aligncenter\" \/><\/p>\n<p>Each of the <em>zones<\/em> is described as follows: <\/p>\n<ul>\n<li><strong>Leader<\/strong> &#8211; major resources are focused upon the SBU.<\/li>\n<li><strong>Try harder<\/strong> &#8211; could be vulnerable over a longer   period of time, but fine for now.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Shell Directional Policy Matrix is another refinement upon the Boston Matrix. Along<br \/>\nthe horizontal axis are prospects for sector profitability, and along the vertical axis<br \/>\nare a company&#8217;s competitive capability. As with the GE Business Screen the location of a<br \/>\nStrategic Business Unit (SBU) in any cell of the matrix implies different strategic decisions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-4115","post","type-post","status-publish","format-standard","hentry","category-strategy-tools"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4115"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4115\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}