{"id":4130,"date":"2014-05-08T18:23:59","date_gmt":"2014-05-08T18:23:59","guid":{"rendered":"http:\/\/www.marketingteacher.com\/why-people-buy\/"},"modified":"2016-05-17T19:52:06","modified_gmt":"2016-05-17T19:52:06","slug":"why-people-buy","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/why-people-buy\/","title":{"rendered":"Why People Buy"},"content":{"rendered":"<h1>Consumer Behaviour<\/h1>\n<h2>Why People Buy<\/h2>\n<p>Marketers spend millions of dollars trying to understand why people buy products and services. Sometimes it seems that there is no reason for a purchase, but in reality there is always a reason. Many factors are involved in a customers&#8217; buying decision, any one of which can become the deciding factor, such as:<\/p>\n<ul>\n<li>Conspicuous consumption: Lavish spending for the purpose of displaying wealth or social status; preference for buying increases with price.<\/li>\n<li>Snob effect: Desire to buy something nobody else has; preference for buying increases with rarity or scarcity.<\/li>\n<li>Bandwagon effect: Desire to buy something everybody else is buying; preference for buying increases with perceived popularity.<\/li>\n<li>Economic-To enhance their lifestyle or to fulfill two of Maslow&#8217;s needs: physiological (food, shelter) and Safety and Security.<\/li>\n<li>Psychological-This is the study of how people interact with their environment, products are consumed to enhance their well being, for example air fresheners, furniture and convection ovens.<\/li>\n<\/ul>\n<ul>\n<li>Sociological-The study of the thoughts, feelings, and behaviors of group interaction, especially in a social setting. People want to feel accepted and loved by their peers and they need to consume products that will appeal to their chosen groups. For example a consumer wants to join a kayaking team would have to purchase the proper gear, clothing and maybe even music genre in order to fit in with the group.<\/li>\n<\/ul>\n<ul>\n<li>Practical-Consumers purchase products because they need them to survive, such as shoes and medicine.<\/li>\n<li>Impractical-is the opposite of practical, purchasing products that are not necessary.<\/li>\n<li>Rational-Purchases are made with logical, thought out reasoning.<\/li>\n<li>Irrational-products are purchased for foolish or absurd reasons.<\/li>\n<li>Factual-Purchasing products based on researched reports.<\/li>\n<li>Emotional-purchasing products based on feelings<\/li>\n<li>Buy to satisfy a need (for a reason).<\/li>\n<li>Buy to satisfy a want (desire).<\/li>\n<\/ul>\n<h3>Consumers Also Buy:<\/h3>\n<figure style=\"width: 400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"large yellow\" title=\"Why do people buy?\" src=\"\/image\/content\/reasons_why_people_buy.gif\" alt=\"Why People Buy\" width=\"400\" height=\"550\" \/><figcaption class=\"wp-caption-text\">Why do people buy?<\/figcaption><\/figure>\n<h4>To Increase<\/h4>\n<ul>\n<li>Sales.<\/li>\n<li>Profit.<\/li>\n<li>Satisfaction.<\/li>\n<li>Confidence.<\/li>\n<li>Convenience.<\/li>\n<li>Pleasure.<\/li>\n<li>Production.<\/li>\n<\/ul>\n<h4>To Protect<\/h4>\n<ul>\n<li>Investment<\/li>\n<li>Self<\/li>\n<li>Employees<\/li>\n<li>Property<\/li>\n<li>Money<\/li>\n<li>Family<\/li>\n<\/ul>\n<h4>To Make<\/h4>\n<ul>\n<li>Money<\/li>\n<li>Satisfied customers<\/li>\n<li>Good impressions<\/li>\n<\/ul>\n<h4>To Improve<\/h4>\n<ul>\n<li>Customer relations<\/li>\n<li>Employee relations<\/li>\n<li>Image<\/li>\n<li>Status<\/li>\n<li>Earnings<\/li>\n<li>Performance<\/li>\n<\/ul>\n<h4>To Reduce<\/h4>\n<ul>\n<li>Risk<\/li>\n<li>Investment<\/li>\n<li>Expenses<\/li>\n<li>Competition<\/li>\n<li>Worry<\/li>\n<li>Trouble<\/li>\n<\/ul>\n<h4>To Save<\/h4>\n<ul>\n<li>Time<\/li>\n<li>Money<\/li>\n<li>Energy<\/li>\n<li>Space<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketers spend millions of dollars trying to understand why people buy products and services. Sometimes it seems that there is no reason for a purchase, but in reality there is always a reason. Many factors are involved in a customers&#8217; buying decision, any one of which can become the deciding factor.<\/p>\n","protected":false},"author":1,"featured_media":6595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-4130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behaviour"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4130"}],"version-history":[{"count":2,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4130\/revisions"}],"predecessor-version":[{"id":6608,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4130\/revisions\/6608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/6595"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}