{"id":4412,"date":"2014-05-08T19:35:10","date_gmt":"2014-05-08T19:35:10","guid":{"rendered":"http:\/\/www.marketingteacher.com\/bharti-airtel-swot\/"},"modified":"2015-07-03T08:28:44","modified_gmt":"2015-07-03T08:28:44","slug":"bharti-airtel-swot","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/bharti-airtel-swot\/","title":{"rendered":"Bharti Airtel SWOT"},"content":{"rendered":"<h1>SWOT Analysis Bharti Airtel<\/h1>\n<p>Would you like a lesson on <a href=\"https:\/\/marketingteacher.com\/staging\/5483swot-analysis-marketing-tools-from-marketing-teacher\/\">SWOT<\/a> analysis?<\/p>\n<h2>Strengths<\/h2>\n<ul>\n<li><em>Bharti Airtel<\/em> has more than 65 million customers (July 2008).   It is the largest cellular   provider in India, and also supplies broadband and telephone services &#8211;   as well as many other telecommunications services to both domestic and   corporate customers.<\/li>\n<\/ul>\n<h2>Opportunities<\/h2>\n<ul>\n<li>The company possesses a customized version of the Google search   engine which will   enhance broadband services to customers. The tie-up with Google can only   enhance the   Airtel brand, and also provides advertising opportunities in Indian for   Google. <\/li>\n<li>Global telecommunications and new technology brands see Airtel as a   key strategic player   in the Indian market.  The new iPhone will be launched in India via an   Airtel   distributorship.  Another strategic partnership is held with BlackBerry   Wireless   Solutions. <\/li>\n<li>Despite being forced to outsource much of its technical operations   in the early days,   this allowed Airtel to work from its own blank sheet of paper, and to   question industry   approaches and practices &#8211; for example replacing the   Revenue-Per-Customer model with a   Revenue-Per-Minute model which is better suited to India, as the company   moved into   small and remote villages and towns.<\/li>\n<li>The company is investing in its operation in 120,000 to 160,000   small villages every   year. It sees that less well-off consumers may only be able to afford a   few tens of   Rupees per call, and also so that the business benefits are scalable &#8211;   using its   &#8216;Matchbox&#8217; strategy.<\/li>\n<li>Bharti Airtel is embarking on another joint venture with Vodafone   Essar and Idea Cellular   to create a new independent tower company called Indus Towers. This new   business will   control more than 60% of India&#8217;s network towers. IPTV is another   potential new service   that could underpin the company&#8217;s long-term strategy.<\/li>\n<\/ul>\n<h2>Threats<\/h2>\n<ul>\n<li>Airtel and Vodafone seem to be having an on\/off relationship.   Vodafone which owned a   5.6% stake in the Airtel business sold it back to Airtel, and instead   invested in its   rival Hutchison Essar. Knowledge and technology previously available to   Airtel now moves   into the hands of one of its competitors.<\/li>\n<li>The quickly changing pace of the global telecommunications industry   could tempt Airtel to   go along the acquisition trail which may make it vulnerable if the world   goes into   recession. Perhaps this was an impact upon the decision not to proceed   with talks about   the potential purchase of South Africa&#8217;s MTN in May 2008. This opened   the door for talks   between Reliance Communication&#8217;s Anil Ambani and MTN, allowing a   competing Inidan   industrialist to invest in the new emerging African telecommunications   market. <\/li>\n<li>Bharti Airtel could also be the target for the takeover vision of   other global   telecommunications players that wish to move into the Indian market.<\/li>\n<\/ul>\n<p>Airtel comes to you from Bharti Airtel Limited, India&#8217;s largest   integrated and the first   private telecom services provider with a footprint in all the 23 telecom   circles. Bharti   Airtel since its inception has been at the forefront of technology and   has steered the   course of the telecom sector in the country with its world class   products and services.   The businesses at Bharti Airtel have been structured into three   individual strategic   business units (SBU&#8217;s) &#8211; Mobile Services, Airtel Telemedia Services   &amp; Enterprise Services. <a href=\"http:\/\/www.airtel.in\/about-bharti\/about-bharti-airtel\">Read more&#8230;<\/a><\/p>\n<h2>Bibliography<\/h2>\n<p>Bharti Airtel &#8211; Rider of the boom &#8211; Rishi Joshi and Amit Mukherjee,   Business Today   5th March 2008<\/p>\n<p><a href=\"http:\/\/www.bharti.com\/\">Bharti Airtel&#8217;s Website<\/a><\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Bharti_Airtel\">Wiki &#8211; Bharti   Airtel<\/a><\/p>\n<p class=\"note\"><strong>Disclaimer: <\/strong><br \/>This case study has been compiled from   information freely available   from public sources. It is merely intended to be used for educational   purposes only.<\/p>\n<ul>\n<li>Other stakeholders in <u>Bharti Airtel<\/u> include Sony-Ericsson,   Nokia &#8211; and Sing Tel,   with whom they hold a strategic alliance. This means that the business   has access   to knowledge and technology from other parts of the telecommunications   world. <\/li>\n<li>The company has covered the entire Indian nation with its network.   This has underpinned   its large and rising customer base.<\/li>\n<\/ul>\n<h2>Weaknesses<\/h2>\n<ul>\n<li>An often cited original weakness is that when the business was   started by Sunil Bharti   Mittal over 15 years ago, the business has little knowledge and   experience of how a   cellular telephone system actually worked. So the start-up business had   to outsource   to industry experts in the field.<\/li>\n<li>Until recently Airtel did not own its own towers, which was a   particular strength of   some of its competitors such as Hutchison Essar. Towers are important if   your company   wishes to provide wide coverage nationally.<\/li>\n<li>The fact that the Airtel has not pulled off a deal with South   Africa&#8217;s MTN   could signal the lack of any real emerging market investment opportunity   for the   business once the Indian market has become mature. <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4412","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4412"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4412\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}