Would you like a lesson on SWOT<\/a> analysis?<\/p>\n Geographic Diversification<\/b><\/p>\n Burger King has over 11,500 fast food restaurants located in over 70 countries. 7,207 of its restaurants are located in the United States (62%) and another 4,358 are established in international locations (389%) such as Asia, the Middle East, Africa and Canada.<\/p>\n New Breakfast Food Initiative<\/b><\/p>\n Burger King is seeking to overhaul its breakfast menu and will add Starbucks Corp.’s Seattle’s Best Coffee to all its U.S. restaurants. It has introduced earlier restaurant opening times in its United Kingdom locations.<\/p>\n New Healthier Menu Items<\/b><\/p>\n Burger King sponsoring its biggest new product launch in years by introducing the Tendercrisp, Premium Chicken Burger and accompanying the launch with a marketing campaign called \u201ccheat on beef\u201d.<\/p>\n National Urban Community Marketing Initiative<\/b><\/p>\n Burger King is seeking to strengthen its standing in the African American Community through its new \u201cnext best move\u201d promotion which includes a well publicized tour of 41 urban communities across the country.<\/p>\n Brand Licensing Project<\/b><\/p>\n Burger King has entered into a licensing arrangement (brokered by Broad Street Licensing Group) to further increase the company\u2019s\u2019 brand awareness and broaden the presence of the iconic “King” character, various licensees of Burger King Corp. will soon launch a line of branded T-shirts, and also an exclusive collection of sleepware and lounge ware.<\/p>\n Unrest among Franchisees<\/b><\/p>\n Burger Kings\u2019 new dollar cheese burger initiative and loss leader strategy has upset some of its franchise owners who feel the pricing violates the franchise agreement. The dispute spurred the National Franchisee Association to file a lawsuit against the company. In 2009 Franchisees voted twice against the new promotions. The company reportedly has dropped the $1 burger promotion, but there may be bad feelings lingering for a while.<\/p>\n The Slow Recovering Economy<\/b><\/p>\n The challenging global economy continues to hamper the company\u2019s financial strength (ranked 238th among its peers). Burger King posted weaker-than-expected quarterly results in the last half of 2009, and missed stock analysts\u2019 expectations. The decline was driven in part by continued adverse macroeconomic conditions, including record levels of unemployed.<\/p>\n Changing Consumer Eating Habits<\/b><\/p>\n Burger King’s same-store sales in the U.S. and Canada declined 4.6% in the three months ended Sept. 30, 2009. People 18 to 34 cut their consumption of fast-food meals from November 2006 to November 2009 according to the market-research firm NPD Group. The combination of the economy and better health information has influenced people to eat at home and to opt for leaner lower calorie foods. More . . .<\/a><\/p>\n \t\t\t\t\t\tEstablished Market Share<\/b><\/p>\n Among Fast Food restaurant chains, Burger King is second only to McDonalds and holds a 15% share of the United States market. The company\u2019s profitability has also increased in recent years. In the period 2006-08, its operating profit has increased from $170 million in FY2006 to $354 million in FY2008.<\/p>\n Globally Recognized Brand<\/b><\/p>\n Burger King is able to boast a brand that is widely recognized thanks to its flagship slogan \u201chave it your way\u201d, the whopper sandwich and most recently enhanced by its mascot known as \u201cthe King\u201d. The company was recently ranked 7th in brand awareness.<\/p>\n Superior Growth Plan<\/b><\/p>\n Approximately 90% of Burger King Restaurants are owned and operated by independent franchisees, many of them family-owned units that have been in business for decades. The company is able to grow while minimizing large capital expenditure, meanwhile it collects fees and royalties from each franchise added.<\/p>\n Vulnerability to Labor and Regulatory Influences<\/b><\/p>\n Although the company operates in many international venues, the majority of restaurants are in the United States. This concentration of operations in one geographic area increases company’s exposure to local factors such as labor strikes and the influence of regulatory changes.<\/p>\n Reliance on so-called \u201cSuper Customers\u201d<\/b><\/p>\n There is some indication that Burger King may have been slow to transition to leaner and healthier restaurant fare in favor of pleasing its long term customers who are fans of the big larger portion sandwiches.<\/p>\n","protected":false},"excerpt":{"rendered":" Burger King SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4413","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4413"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4413\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Strengths<\/h2>\n
Opportunities<\/h2>\n
Threats<\/h2>\n
Weaknesses<\/h2>\n