{"id":4417,"date":"2014-05-08T19:35:15","date_gmt":"2014-05-08T19:35:15","guid":{"rendered":"http:\/\/www.marketingteacher.com\/dell-swot\/"},"modified":"2015-07-03T08:31:10","modified_gmt":"2015-07-03T08:31:10","slug":"dell-swot","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/dell-swot\/","title":{"rendered":"DEll SWOT"},"content":{"rendered":"<h1>SWOT Analysis Dell<\/h1>\n<p>Would you like a lesson on <a href=\"https:\/\/marketingteacher.com\/staging\/5483swot-analysis-marketing-tools-from-marketing-teacher\/\">SWOT<\/a> analysis?<\/p>\n<h2>Strengths.<\/h2>\n<ul>\n<li>Dell is the World&#8217;s largest PC maker. Profits for the 3 months to   July 2005 were in excess of   $1 billion US, representing a growth of around 28%. For the last couple   of years it has held its   position as market leader (it took it from rivals Hewlett-Packard). The   Dell brand is one of the best   known and renowned computer brands in the World.<\/li>\n<\/ul>\n<h2>Threats.<\/h2>\n<ul>\n<li>The single biggest problem for Dell is the competitive rivalry that   exists in the PC market   globally. As with all profitable brands, retaliation from competitors   and new entrants to the market   pose potential threats. Dell sources from Far Eastern nations where   labour costs remain low, but there   is nothing stopping competitors doing the same &#8211; even sourcing the same   or similar components from the   same or similar suppliers. Remember, Dell is a PC maker, not a PC   manufacturer.<\/li>\n<li>Dell, being global in its marketing and operations, is exposed to   fluctuations in the World currency   markets. Although it is a very lean organization, orders do have to be   placed some time ahead due to   their size or value. Changes in exchange rates could leave the company   exposed to potential loses in   parts of its supply chain.<\/li>\n<\/ul>\n<p> Dell&#8217;s commitment to customer value, to our team, to being direct,   to operating responsibly    and, ultimately, to winning continues to differentiate us from other   companies. The Background    section provides critical information and history about Dell&#8217;s business      world. <a href=\"http:\/\/www.dell.com\/learn\/us\/en\/uscorp1\/about-dell\">Read more&#8230;<\/a><\/p>\n<p class=\"note\"><strong>Disclaimer: <\/strong><br \/>This case study has been compiled from   information freely available   from public sources. It is merely intended to be used for educational   purposes only.<\/p>\n<ul>\n<li>Dell cuts out the retailer and supplies directly to the customers.   It uses information technology,   and Customer Relationship Management (CRM) approaches to capture data on   its loyal consumers. So a   customer selects a generic PC model, and then adds items and upgrades   until the PC is kitted out to   the customer&#8217;s own specification. Components are made by suppliers,   never by Dell. PC&#8217;s are assembled   using relatively cheap labour. You can even keep track of your delivery   by contacting customer services,   based in India. The finished goods are then dropped off with the   customer by courier. Dell has total   command of the supply chain.<\/li>\n<\/ul>\n<h2>Weaknesses.<\/h2>\n<ul>\n<li>The company has such a huge range of products and components from   many suppliers from a plethora   of countries, that there is the occasional product recall that can cause   Dell some embarrassment. In   2004 Dell had to recall 4.4 million laptop adapters because of a fear   that they could overheat, causing   electric shocks or fires.<\/li>\n<li>Dell is a computer maker, not a compute manufacturer. It buys from a   group of concentrated hi-tech   component manufacturers. Whilst this is a tremendous advantage in terms   of business operations, allowing   Dell to focus on marketing and logistics, the company is reliant on a   few large suppliers, and to an   extent is locked in for periods of time (i.e. unable to switch supply   dues to the lack of large suppliers   in the World).<\/li>\n<\/ul>\n<h2>Opportunities.<\/h2>\n<ul>\n<li>Kevin Rollins replaced Michael Dell in 2004 as Dell&#8217;s Chief   Executive Officer. Dell remained the   company&#8217;s Chairman. Despite founder Dell&#8217;s massive success, new blood   and a change in management thinking   could lead the company into a new, even more profitable period. Dell was   born in 1965, and founded Dell   in 1984 with $1000 whilst studying at the University of Texas. He became   the youngest Fortune 500 CEO in   1992, and will be a tough act to follow.<\/li>\n<li>Dell is pursuing a diversification strategy by introducing many new   products to its range. This   initially has meant good such as peripherals including printers and   toners, but now also included LCD   televisions and other non-computing goods. So Dell compete against iPod   and other consumer electronics   brands.<\/li>\n<li>Dell is making and selling low-cost, low-price computers to PC   retailers in the United States.   The PC&#8217;s are unbranded and should not be recognised as being Dell when   the consumer makes a purchase.   Rebranding and rebadging for retailers, although a departure for Dell,   gives the company new market   segments to attack with the associated marketing costs.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dell SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4417","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4417"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4417\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}