{"id":4420,"date":"2014-05-08T19:35:17","date_gmt":"2014-05-08T19:35:17","guid":{"rendered":"http:\/\/www.marketingteacher.com\/ebay-swot\/"},"modified":"2014-05-08T19:37:50","modified_gmt":"2014-05-08T19:37:50","slug":"ebay-swot","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/ebay-swot\/","title":{"rendered":"eBay SWOT"},"content":{"rendered":"<h1>SWOT Analysis eBay<\/h1>\n<p>Would you like a lesson on <a href=\"https:\/\/marketingteacher.com\/staging\/5483swot-analysis-marketing-tools-from-marketing-teacher\/\">SWOT<\/a> analysis?<\/p>\n<h2>Strengths.<\/h2>\n<ul>\n<li>eBay is the leading global brand for online auctions. The company is   a giant marketplace used by   more than 100 million people to buy and sell all manner of things to   each other. Pierre Omidyar, a   French entrepreneur, was just 28 when he sat down over a long holiday   weekend to write the original   computer code for what eventually became an Internet megabrand. The   brand has grown tremendously over   the decade or so since its conception.<\/li>\n<\/ul>\n<h2>Opportunities.<\/h2>\n<ul>\n<li>Acquisitions provide new business strategy opportunities. eBay has   agreed to buy online telephone   company Skype Technologies in a deal reported to be worth $2.6 billion.   Skype&#8217;s software lets PC users   talk to each other for free and make cut-price calls to mobiles and   landlines. eBay has been buying up   firms &#8211; including payment system PayPal &#8211; in an effort to increase the   number of services it offers to   consumers and keep its profits growing.<\/li>\n<li>New and emerging markets provide opportunities (Market Development).   Countries include China and   India. There, consumers are becoming richer and have more leisure time   than previous generations. <em>Aspirating consumers<\/em> are a growing segment in many developing   nations.<\/li>\n<li>There are also still opportunities in current markets (Market   Penetration). Western Europe and   the USA still have many potential consumers that have yet to discover   the benefits of online auctions.   Remember products have life cycles that eventually come to an end, and   such products are ideal for   selling and buying on eBay.<\/li>\n<\/ul>\n<h2>Threats.<\/h2>\n<ul>\n<li>As with many of the global Internet brands, success attracts   competition. International competitors   competing in their domestic markets may have the cultural experience   that could give them a competitive   advantage over eBay. In fact eBay has found that it has met with other   USA-based Internet companies when   trading overseas. For example, Yahoo! dominates the Japanese market.<\/li>\n<li>Attack by illegal practices is a threat. As with weaknesses above,   the brand is attacked by   unscrupulous individuals. For example e-mails are sent to unsuspecting   eBayers pretending to come from   eBay. Logos and the design of the pages look authentic. However they are   designed so that you input   private information that the thieves can use to take passwords and   identifications. -so beware!<\/li>\n<li>Some costs cannot be controlled by eBay. For example delivery   charges and credit card charges.   If fuel prices were to rise, the cost is passed on to the consumer in   terms of delivery and postal   fees. This could make the overall cost of an auctioned item too   expensive. Similarly, if a credit card   company such as Visa or Mastercard imposed a charge for online   transaction, the total cost of the same   items would increase with similar consequences.<\/li>\n<\/ul>\n<p> Founded in September 1995, eBay (Nasdaq: EBAY) is The World&#8217;s Online   Marketplace\u00ae for the   sale of goods and services by a diverse community of individuals and   small businesses. Today, the   eBay community includes more than a hundred million registered members   from around the world. People   spend more time on eBay than any other online site, making it the most   popular shopping destination   on the Internet. <a href=\"http:\/\/pages.ebay.com\/aboutebay\/thecompany\/companyoverview.html\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p class=\"note\"><strong>Disclaimer: <\/strong><br \/>This case study has been compiled from   information freely available   from public sources. It is merely intended to be used for educational   purposes only.<\/p>\n<ul>\n<li>The company exploits the benefits of Customer Relationship   Management (CRM). Buyers and sellers   register with the company and data is collected by eBay on individuals.   This is the Business-to-   Consumer (B2C) side of their business. However the strong customer   relationships are founded on a   Consumer-to-Consumer (C2C) business model, where strong   interrelationships occurs, for example where   buyers and sellers leave feedback for each other, and whereby awards are   given to the most genuine of   eBayers.<\/li>\n<li>The term &#8216;eBay&#8217; has become a generic term for online auctions. Other   companies with such a strong   position include Hoover for vacuum cleaners, and Google for search   engines. Today it is common to hear   that someone is &#8216;ebaying&#8217; or is an &#8216;eBayer,&#8217; or that someone is going   &#8216;to eBay.&#8217;<\/li>\n<\/ul>\n<h2>Weaknesses.<\/h2>\n<ul>\n<li>The organizations works tremendously hard to overcome fraud.   However, the eBay model does leave   itself open to a number of fraudulent activities. Often the company   deals with such activities very   quickly. Fraud includes counterfeit goods being marketed to unsuspecting   (and suspecting!) eBayers.   Other forms of theft could include the redistribution of stolen goods.   It should be pointed out that   fraud and theft are problems with individuals, not eBay. The weakness is   that unscrupulous individuals   can exploit the C2C business model.<\/li>\n<li>As with many technology companies, systems breakdowns could disturb   the trading activities of eBay.   In the past both eBay and its payment brand Paypal have encountered   shutdowns and outages. As   technology improves such a weakness is less and less of an issue.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This SWOT analysis is about eBay. It is one of 50+ free swot analysis examples on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4420","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4420"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4420\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}