{"id":4425,"date":"2014-05-08T19:35:21","date_gmt":"2014-05-08T19:35:21","guid":{"rendered":"http:\/\/www.marketingteacher.com\/hewlett-packard-swot\/"},"modified":"2014-05-08T19:37:50","modified_gmt":"2014-05-08T19:37:50","slug":"hewlett-packard-swot","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/hewlett-packard-swot\/","title":{"rendered":"Hewlett Packard SWOT"},"content":{"rendered":"<h1>SWOT Analysis Hewlett Packard<\/h1>\n<p>Would you like a lesson on <a href=\"https:\/\/marketingteacher.com\/staging\/5483swot-analysis-marketing-tools-from-marketing-teacher\/\">SWOT<\/a> analysis?<\/p>\n<h2>Strengths<\/h2>\n<ul>\n<li>\n<p><strong>Strong Market Position<\/strong> &#8211; Recently (April 2010), Hewlett-Packard\u2019s shares closed at $53.15.   According to NASDAQ, the stock is up 62% in the past year, better than   the market at large. This continues a trend that saw the company ease   pass the previous global pc leader Dell in 2006. In 2008 Hewlett Packard   led Dell with over 17% of the PC Market while Dell settled for second   at 14%. <\/p>\n<\/li>\n<\/ul>\n<h2>Opportunities<\/h2>\n<ul>\n<li>\n<p><strong>Expanding presence in cloud computing market<\/strong> &#8211; Cloud computing describes a new delivery model for IT services. In   July 2008, HP along with Intel Corporation and Yahoo! created a global,   multi-data center, open source test bed for cloud computing research and   education. The goal of the project was to promote collaboration among   industry, academy and governments by removing the financial and   logistical barriers. In 2009, HP announced HP Cloud Assure, a new SaaS   offering designed to assist businesses to safely and effectively adopt   cloud-based services. HP Cloud Assure consists of HP services and   software, including HP Application Security Center, HP Performance   Center and HP Business Availability Center. These solutions are   delivered to customers though HP SaaS platform. The increasing demand   for cloud computing is likely to create demand for HP\u2019s solutions in   coming years. The global spending on cloud computing is forecast to   cross a value of over $40 billion by 2012<\/p>\n<\/li>\n<li>\n\t\t\t\t\t\t\t<strong>Expanding portfolio of imaging and printing solutions<\/strong> &#8211; Hewlett Packard has made several strategic acquisitions and   introduced new products in the imaging solutions segment in recent   times. Its imaging solutions strategy entails the commercial markets,   from print services solutions to new growth opportunities in commercial   printing and capturing high-value pages in areas such as industrial   applications, outdoor signage, and graphic arts. Among those key   acquisitions are Tabblo, Logoworks, MacDermid and ColorSpan.<\/li>\n<li><strong>HP has launched several retail photo printing solutions and services<\/strong>   that provide consumers the tools to personalize their photos and publish   customized creative output. In addition, it has introduced new digital   printing technologies, HP Inkjet Web Press, HP Latex Inks and three HP   Indigo presses, as part of its graphic arts offerings. In October 2008,   it also announced a plan to launch full wireless HP Photosmart printer   line-up by 2010.<\/li>\n<\/ul>\n<h2>Threats<\/h2>\n<ul>\n<li>\n<p><strong>Projected decreases in the IT markets<\/strong> &#8211; Forecasters predict a decrease in the worldwide demand for various IT   products offered by HP. The economic slowdown has negatively affected   many market segments, including information technology.  Hewlett Packard   has experienced this decline not only in the U.S. but also in its   global markets. Worldwide spending on IT was predicted to decline by 4%   in 2009.<\/p>\n<\/li>\n<li>\n<p><strong>Hyper-competitive environment<\/strong> &#8211; Although Hewlett Packard recently overtook Dell in sales, the latter   remains a formidable competitor, as are other companies such as Toshiba,   Lenova Group and Aver. It competes in terms of price, quality, brand,   technology, reputation, distribution and range of products, among other   factors. In some regions, the company faces competition from local   companies and from generically-branded or white box manufacturers.<\/li>\n<li><strong>Specifically, the company\u2019s competitors<\/strong> in enterprise servers and   storage include IBM an in storage there is the EMC Corporation, Dell in   industry standard servers and Sun Microsystems in UNIX-based servers.   The imaging and printing group\u2019s key competitors include Canon USA,   Lexmark International, Xerox Corporation, Seiko Epson Corporation,   Samsung Electronics and Dell. HP even faces competition from   re-manufacturers including private label brand stores, supply stores   such, internet vendors and original equipment manufacturers (OEMs) such   as Lexmark. The re-manufacturers buy the original cartridges from   customers, refill them with their own ink and resell them at a discount   to the branded OEMS. These entities provide a continuous source of   competition which could impact the profitability of HP.<\/li>\n<\/ul>\n<p>HP is a technology company that operates in more than 170 countries   around the world. We explore how technology and services can help people   and companies address their problems and challenges, and realize their   possibilities, aspirations and dreams. We apply new thinking and ideas   to create more simple, valuable and trusted experiences with technology,   continuously improving the way our customers live and work. <a href=\"http:\/\/www.hp.com\/hpinfo\/abouthp\/\">Read more&#8230;<\/a><\/p>\n<p class=\"note\"><strong>Disclaimer: <\/strong><br \/>This case study has been compiled from   information freely available   from public sources. It is merely intended to be used for educational   purposes only.<\/p>\n<p>In addition Hewlett Packard can boast of a 30% of the global   server market. Its domination of the global printer market is evidenced   by its 40% market share. In 2008 Hewlett Packard took a major step in   strengthening its position in the IT services market by acquiring EDS.<\/p>\n<ul>\n<li>\n<p><strong>Prominent Brand Name Recognition<\/strong> &#8211; Hewlett Packard is keenly aware of the importance of branding. It has   long sought to adjust its brand image as required by changing market   forces. In the late nineties it began to shift its image to encompass   more than just the business to business segment making adjustments to   increase its presence in the consumer market as well. Although business   to business sales continue to prevail, the company seeks to exploit its   good relationship with retailers. As a result of this strategy many   current consumer products are business models stripped of costly   features in order to appeal to the needs and pocketbook of the consumer   market.<\/p>\n<p>\t\t\t\t\t\t\tHewlett Packard has launched a branding initiative called, \u201cOne   Voice,\u201d in order to better integrate its line of consumer electronics   and computer hardware products. With a fresh design to the packaging,   they are striving to on brand across thousands of product lines and   dozens of packaging types. The project has resulted in hundreds of   thousands of dollars in cost savings by automating package design   creation. In addition, the company gained greater consistency in its   packaging by providing a system that keeps the company on brand. In 2009   the company moved up from the 12th to the 11th most recognizable brand   according to Interbrand.com.<\/p>\n<\/li>\n<li>\n<p><strong>Successful Strategic Acquisitions<\/strong> &#8211; Hewlett Packard continues its trend of recognizing and capitalizing   on strategic acquisitions. The company\u2019s major mergers and acquisitions   in recent past include Compaq Computer Corporation in 2002, Mercury   Interactive in 2006 and Electronic Data Systems Corporation (EDS) in   2008. In November of 2009, Hewlett Packard announced that it had reached   an agreement to acquire 3Com, a provider of computer network equipment,   for $2.7 billion in a deal that H.P. plans as a the beginning of an   assault on the market leader in networking, Cisco Systems. Computer   networking is a $40 billion-a-year market with high profit margins that   is growing briskly and dominated by Cisco, which has so far had little   head-to-head competition. The company\u2019s successful inorganic growth   allows it to increase its competitiveness as well as create value for   both investors and customers of the   company.<\/p>\n<\/li>\n<\/ul>\n<h2>Weaknesses<\/h2>\n<ul>\n<li>\n<p><strong>Weak Market Segment Integration<\/strong> &#8211; Although Hewlett Packard is currently addressing its lack of presence   in some seemingly obvious segments, there remains room for improvement.   The company\u2019s portfolio of offerings lack significant software product   or manage consulting services when compared to major competitors   including, Accenture, EMC and IBM.  For example, both IBM and Accenture   are establishing management consulting divisions so as to provide more   comprehensive and integrated range of services. Recently, Hewlett   Packard has partnered with Thomson eXimius to provide front office   processes for private client wealth management firms to support the   increasingly sophisticated needs of their customers.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hewlett Packard SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4425","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4425"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4425\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}