{"id":4430,"date":"2014-05-08T19:35:26","date_gmt":"2014-05-08T19:35:26","guid":{"rendered":"http:\/\/www.marketingteacher.com\/indian-premier-league\/"},"modified":"2015-07-03T08:34:38","modified_gmt":"2015-07-03T08:34:38","slug":"indian-premier-league","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/indian-premier-league\/","title":{"rendered":"Indian Premier League"},"content":{"rendered":"<h1>SWOT Analysis Indian Premier League (IPL)<\/h1>\n<p>Where will you find the Mumbai Indians, the Royal Challengers, the   Deccan Chargers,   the Channai Super Kings, the Delhi Daredevils, the Kings XI Punjab, the   Kolkata Knight   Riders and the Rajesthan Royals? In the <strong>Indian Premier League   (IPL)<\/strong> &#8211; the most exciting   sports franchise that the World has seen in recent years, with seemingly   endless marketing   opportunities (and strengths, weaknesses and threats of course!). This <a href=\"https:\/\/marketingteacher.com\/staging\/5483swot-analysis-marketing-tools-from-marketing-teacher\/\">SWOT analysis<\/a> is about The Indian Premier League.<\/p>\n<h2>Opportunities<\/h2>\n<ul>\n<li>Since it has a large potential mass audience, IPL is very attractive   as a marketing   communications opportunity, especially for advertisers and sponsors.<\/li>\n<li>The league functions under a number of franchises. Each franchisee   is responsible for   marketing its team to gain as large a fan-base as possible. The   long-term success of   all of the franchises lies in the generation of a solid fan-base. The   fan-base will   generate large TV revenues. <\/li>\n<li>Different fans will pay different amounts to watch their sport.   There will be corporate   hospitality, season tickets, away tickets, TV pay-per-view and other   ways to segment   the market for the IPL. <\/li>\n<li>There is a huge opportunity for merchandising e.g. sales of shirts,   credit cards and   other fan memorabilia. Grounds can also sell refreshments and other   services during   the games.<\/li>\n<li>Marketers believe that the teenage segments need to be targeted so   that they become   the long-term fan-base. Their parents and older cricket fans may prefer   the longer, more   traditional game. The youth market may also impress on their parents   that they want   them to buy their club&#8217;s merchandise on their behalf &#8211; as a   differentiator or status   symbol.<\/li>\n<li>Franchise fees will remain fixed for the up until 2017-18, which   means that the   investment is safe against inflation which is traditionally relatively   high in India. <\/li>\n<\/ul>\n<h2>Threats<\/h2>\n<ul>\n<li>The level of competition that the Board of Control for Cricket in   India (BCCI) can   generate determines long-term viability of the league. If the level of   competition drops,   then revenue will fall. For example, if the top names in cricket cannot   be attracted   to India, the appeal of the game will fall. Often getting hold of the   big names is a   problem &#8211; Australian domestic cricket runs concurrent with the IPL and   if players move   form Australia to India to follow the money then their domestic game   will be hit.   This is known as &#8216;Free Agency.&#8217;<\/li>\n<li>If the franchisee&#8217;s fan-base does not generate income then they may   not have the cash   to pay the salaries of the best players. However, if you invest in the   best players and   they do not win the trophies, then you may not see a return on your   investment. It won&#8217;t   be a quick return on investment &#8211; so owners need to be in it for the   long-term. <\/li>\n<li>Franchises are very expensive. The most expensive franchise &#8211; Mumbai   Indians &#8211;  was   bought by Mukesh Ambani for $111.9 million, whereas the lowest priced   franchise &#8211;   Rajasthan Royals was picked up by Manoj Badale for a mere $67 million.<\/li>\n<li>The most highly priced teams may not be those that have the early   success.   Revenues will come from the most highly supported teams. <\/li>\n<\/ul>\n<p>The Indian Premier League (also known as the &quot;DLF Indian Premier   League&quot; for sponsorship   reasons; often abbreviated as IPL), is a Twenty20 cricket competition   created by the   Board of Control for Cricket in India (BCCI).<a href=\"http:\/\/en.wikipedia.org\/wiki\/Indian_Premier_League\">Read more&#8230;<\/a><\/p>\n<h2>Bibliography<\/h2>\n<p><a href=\"http:\/\/www.iplt20.com\/\">Indian Premier League   Official Website.<\/a><\/p>\n<p>Indian Premier League, Wikipedia, 5th July 2008.<\/p>\n<p>Will cricket&#8217;s new czars make money? Shamni Pande and Tejeesh N.S.   Behl &#8211; Business   Today 14th May 2008.<\/p>\n<p>IPL&#8217;s economics demystified, Ram Tamara and Michael Maloney &#8211;   Business Today 14th   May 2008.<\/p>\n<p class=\"note\"><strong>Disclaimer: <br \/>\n\t\t\t\t\t<\/strong>This case study has been compiled from   information freely available   from public sources. It is merely intended to be used for educational   purposes only.<\/p>\n<h2>Strengths<\/h2>\n<ul>\n<li>The Indian Premier League (IPL) is based upon the Twenty20 cricket   game which should be   completed in 2 \u00bd hours. That means that is fast-paced and exciting, and   moreover it can be   played on a weekday evening or weekend afternoon.  That makes it very   appealing as a mass   sport, just like American Football, Basketball and Soccer. It is   appealing as a spectator   sport, as well to TV audiences.<\/li>\n<li>The IPL has employed economists to structure its lead so that   revenue is maximized.   The more unified the sport, the more successful it is.<\/li>\n<\/ul>\n<h2>Weaknesses<\/h2>\n<ul>\n<li>Twenty20 has been so popular that it could replace other forms of   cricket i.e. damage the   game that generated it.<\/li>\n<li>Some fans will also have to pay for travel to the ground. There may   be large queues for   the most popular games. There may be some distance between where the fan   lives and the   cricket ground.<\/li>\n<li>Stakes are very high! Some teams may not weather short-term failures   and may be too quick   to get rid of key managers and players if things don&#8217;t go well quickly.   Famously, Royal   Challengers Bangalore (RCB) sacked their CEO Charu Sharma for watching   his team lose 6   from their first 8 games.<\/li>\n<li>Some teams have overpriced their advertising\/sponsorship in order to   gain some short-term   returns (e.g. Royal Challengers), and some sponsors and are moving their   investment   the more reasonably priced teams.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Indian Premier League SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4430","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4430"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4430\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}