{"id":4444,"date":"2014-05-08T19:35:38","date_gmt":"2014-05-08T19:35:38","guid":{"rendered":"http:\/\/www.marketingteacher.com\/starbucks-swot\/"},"modified":"2023-07-10T15:40:07","modified_gmt":"2023-07-10T14:40:07","slug":"starbucks-swot","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/starbucks-swot\/","title":{"rendered":"Starbucks SWOT"},"content":{"rendered":"<br \/>\n<h1>SWOT Analysis Starbucks<\/h1>\n<p>Would you like a lesson on <a href=\"https:\/\/marketingteacher.com\/staging\/5483swot-analysis-marketing-tools-from-marketing-teacher\/\">SWOT<\/a> analysis?<\/p>\n<h2>Strengths.<\/h2>\n<ul>\n<li>Starbucks Corporation is a very profitable organization, earning in   excess of $600 million in   2004.The company generated revenue of more than $5000 million in the   same year.<\/li>\n<li>It is a global coffee brand built upon a reputation for fine   products and services. It has almost   9000 cafes in almost 40 countries.<\/li>\n<\/ul>\n<p> &#8216;Starbucks&#8217; mission statement is <em>&#8216;Establish Starbucks as the   premier purveyor of the   finest coffee in the world while maintaining our uncompromising   principles while we grow.&#8217;<\/em> The following six guiding principles will help us measure the   appropriateness of our decisions&#8217; Read more&#8230;<\/p>\n<p class=\"note\"><strong>Disclaimer: <\/strong><br \/>\n\t\t\t\t\tThis case study has been compiled from   information freely available   from public sources. It is merely intended to be used for educational   purposes only.<\/p>\n<ul>\n<li>Starbucks was one of the <em>Fortune Top 100 Companies to Work For<\/em> in 2005. The company is   a respected employer that values its workforce.<\/li>\n<li>The organization has strong ethical values and an ethical mission   statement as follows, <em>&#8216;Starbucks is committed to a role of environmental leadership in all   facets of our business.&#8217;<\/em><\/li>\n<\/ul>\n<h2>Weaknesses.<\/h2>\n<ul>\n<li>Starbucks has a reputation for new product development and   creativity. However, they remain   vulnerable to the possibility that their innovation may falter over   time.<\/li>\n<li>The organization has a strong presence in the United States of   America with more than three   quarters of their cafes located in the home market. It is often argued   that they need to look for a   portfolio of countries, in order to spread business risk.<\/li>\n<li>The organization is dependant on a main competitive advantage, the   retail of coffee. This could   make them slow to diversify into other sectors should the need arise.<\/li>\n<\/ul>\n<h2>Opportunities.<\/h2>\n<ul>\n<li>Starbucks are very good at taking advantage of opportunties. In 2004   the company created a CD-burning service in their Santa Monica   (California USA) cafe with   Hewlett Packard, where customers create their own music CD.<\/li>\n<li>New products and services that can be retailed in their cafes, such   as Fair Trade products. <\/li>\n<li>The company has the opportunity to expand its global operations. New   markets for   coffee such as India and the Pacific Rim nations are beginning to   emerge.<\/li>\n<li>Co-branding with other manufacturers of food and drink, and brand   franchising to manufacturers   of other goods and services both have potential.<\/li>\n<\/ul>\n<h2>Threats.<\/h2>\n<ul>\n<li>Who knows if the market for coffee will grow and stay in favour with   customers, or whether another   type of beverage or leisure activity will replace coffee in the future?<\/li>\n<li>Starbucks are exposed to rises in the cost of coffee and dairy   products.<\/li>\n<li>Since its conception in Pike Place Market, Seattle in 1971,   Starbucks&#8217; success has lead to the   market entry of many competitors and copy cat brands that pose potential   threats.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4444","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4444"}],"version-history":[{"count":1,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4444\/revisions"}],"predecessor-version":[{"id":7496,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4444\/revisions\/7496"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}