{"id":4446,"date":"2014-05-08T19:35:41","date_gmt":"2014-05-08T19:35:41","guid":{"rendered":"http:\/\/www.marketingteacher.com\/tata-motors-swot\/"},"modified":"2014-05-08T19:37:51","modified_gmt":"2014-05-08T19:37:51","slug":"tata-motors-swot","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/tata-motors-swot\/","title":{"rendered":"Tata Motors SWOT"},"content":{"rendered":"<h1>SWOT Analysis &#8211; Tata Motors Limited<\/h1>\n<p>The company began in 1945 and has produced more than 4 million vehicles. Tata Motors Limited is the largest car producer in India. It manufactures commercial and passenger vehicles, and employs in excess of 23,000 people. This <a href=\"https:\/\/marketingteacher.com\/staging\/5483swot-analysis-marketing-tools-from-marketing-teacher\/\">SWOT analysis<\/a> is about Tata Motors.<\/p>\n<h2>Opportunities<\/h2>\n<ul>\n<li> In the summer of 2008 Tata Motor&#8217;s announced that it had successfully   purchased the Land Rover and Jaguar brands from Ford Motors for UK \u00a32.3   million. Two of the World&#8217;s luxury car brand have been added to its   portfolio of brands, and will undoubtedly off the company the chance to   market vehicles in the luxury segments. <\/li>\n<li> Tata Motors Limited acquired Daewoo Motor&#8217;s Commercial vehicle business   in 2004 for around USD $16 million. <\/li>\n<li> Nano is the cheapest car in the World &#8211; retailing at little more than a   motorbike. Whilst the World is getting ready for greener alternatives to   gas-guzzlers, is the Nano the answer in terms of concept or brand?   Incidentally, the new Land Rover and Jaguar models will cost up to 85   times more than a standard Nano! <\/li>\n<li> The new global track platform is about to be launched from its Korean   (previously Daewoo) plant. Again, at a time when the World is looking   for environmentally friendly transport alternatives, is now the right   time to move into this segment? The answer to this question (and the one   above) is that new and emerging industrial nations such as India, South   Korea and China will have a thirst for low-cost passenger and   commercial vehicles. These are the opportunities.  However the company   has put in place a very proactive Corporate Social Responsibility (CSR)   committee to address potential strategies that will make is operations   more sustainable. <\/li>\n<li> The range of Super Milo fuel efficient buses are powered by   super-efficient, eco-friendly engines. The bus has optional organic   clutch with booster assist and better air intakes that will reduce fuel   consumption by up to 10%. <\/li>\n<\/ul>\n<h2>Threats<\/h2>\n<ul>\n<li> Other competing car manufacturers have been in the passenger car   business for 40, 50 or more years. Therefore Tata Motors Limited has to   catch up in terms of quality and lean production. <\/li>\n<li> Sustainability and environmentalism could mean extra costs for this   low-cost producer. This could impact its underpinning competitive   advantage. Obviously, as Tata globalises and buys into other brands this   problem could be alleviated. <\/li>\n<li> Since the company has focused upon the commercial and small vehicle   segments, it has left itself open to competition from overseas companies   for the emerging Indian luxury segments. For example ICICI bank and   DaimlerChrysler have invested in a new Pune-based plant which will build   5000 new Mercedes-Benz per annum. Other players developing luxury cars   targeted at the Indian market include Ford, Honda and Toyota. In fact   the entire Indian market has become a target for other global   competitors including Maruti Udyog, General Motors, Ford and others. <\/li>\n<li> Rising prices in the global economy could pose a threat to Tata Motors   Limited on a couple of fronts. The price of steel and aluminium is   increasing putting pressure on the costs of production. Many of Tata&#8217;s   products run on Diesel fuel which is becoming expensive globally and   within its traditional home market. <\/li>\n<\/ul>\n<h2>Bibliography<\/h2>\n<p> <a href=\"http:\/\/www.tatamotors.com\/\">Tata Motors&#8217; Official Website<\/a><br \/>\n\t\t\t\t\t\t\t<a href=\"http:\/\/en.wikipedia.org\/wiki\/Tata_Motors\">Wiki &#8211; Tata Motors   Ltd<\/a><br \/>\n\t\t\t\t\t\t\t<a href=\"http:\/\/businesstoday.digitaltoday.in\/index.php?option=com_content&amp;task=view&amp;id=3807&amp;issueid=39\">Business   Today &#8211; Pick and Choose<\/a><br \/>\n\t\t\t\t\t\t<a href=\"http:\/\/businesstoday.digitaltoday.in\/index.php?option=com_content&amp;task=view&amp;id=7003&amp;issueid=39\">Business   Today &#8211; Tata Motors to bring Jaguar, Land Rover to India<\/a><\/p>\n<p class=\"note\"><strong>Disclaimer: <\/strong><br \/>\n\t\t\t\t\tThis case study has been compiled from   information freely available   from public sources. It is merely intended to be used for educational   purposes only.<\/p>\n<h2>Strengths<\/h2>\n<ul>\n<li> The internationalisation strategy so far has been to keep local managers   in new acquisitions, and to only transplant a couple of senior managers   from India into the new market. The benefit is that Tata has been able   to exchange expertise. For example after the Daewoo acquisition the   Indian company leaned work discipline and how to get the final product   &#8216;right first time.&#8217; <\/li>\n<li> The company has a strategy in place for the next stage of its expansion.   Not only is it focusing upon new products and acquisitions, but it also   has a programme of intensive management development in place in order   to establish its leaders for tomorrow. <\/li>\n<li> The company has had a successful alliance with Italian mass producer   Fiat since 2006. This has enhanced the product portfolio for Tata and   Fiat in terms of production and knowledge exchange. For example, the   Fiat Palio Style was launched by Tata in 2007, and the companies have an   agreement to build a pick-up targeted at Central and South America. <\/li>\n<\/ul>\n<h2>Weaknesses<\/h2>\n<ul>\n<li> The company&#8217;s passenger car products are based upon 3rd and 4th   generation platforms, which put Tata Motors Limited at a disadvantage   with competing car manufacturers. <\/li>\n<li> Despite buying the Jaguar and Land Rover brands (see opportunities   below); Tata has not got a foothold in the luxury car segment in its   domestic, Indian market. Is the brand associated with commercial   vehicles and low-cost passenger cars to the extent that it has isolated   itself from lucrative segments in a more aspiring India? <\/li>\n<li> One weakness which is often not recognised is that in English the word   &#8216;tat&#8217; means rubbish. Would the brand sensitive British consumer ever buy   into such a brand? Maybe not, but they would buy into Fiat, Jaguar and   Land Rover (see opportunities and strengths). <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tata Motors SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4446","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4446"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4446\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}