{"id":4454,"date":"2014-05-08T19:35:52","date_gmt":"2014-05-08T19:35:52","guid":{"rendered":"http:\/\/www.marketingteacher.com\/yahoo-swot\/"},"modified":"2015-06-30T14:30:19","modified_gmt":"2015-06-30T14:30:19","slug":"yahoo-swot","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/yahoo-swot\/","title":{"rendered":"Yahoo SWOT"},"content":{"rendered":"<h1>SWOT Analysis Yahoo!<\/h1>\n<p>Would you like a lesson on <a href=\"https:\/\/marketingteacher.com\/staging\/5483swot-analysis-marketing-tools-from-marketing-teacher\/\">SWOT<\/a> analysis?<\/p>\n<h2>Strengths.<\/h2>\n<ul>\n<li>Yahoo!&#8217;s Overture is a tremendously profitable Internet advertising   business. It focuses on   affiliate advertising for large advertising accounts, in the same way as   Google&#8217;s Adsense programme.   This is an important income stream for Yahoo!.<\/li>\n<li>Yahoo! has over 350 million users of its services and solutions.   This makes it a very powerful   marketing company, with a very well known brand. Some reports indicate   that is it is the most popular   website in the World.<\/li>\n<\/ul>\n<h2>Opportunities<\/h2>\n<ul>\n<li>The international market is a huge opportunity for Yahoo!. Yahoo!,   Microsoft and Google are   busy carving niches and taking over businesses in are around the Greater   China Region. China has   over 1,200,000,000 citizens. Other economies, such as India, also offer   tremendous growth potential.<\/li>\n<li>The Development of the Yahoo! Directory has potential for new   business and income streams.   Two thirds of organizations in Ohmae&#8217;s Triad (Europe, Japan and the USA)   are Small Medium   Enterprises (SME&#8217;). SME&#8217;s are potential directory advertisers.<\/li>\n<li>Mobile technologies offer another opportunity for Yahoo!. Today we   access the Internet using   personal computers. Tomorrow phones, televisions, personal organisers,   music players and computers will   merge and morph. The mobile devices of the future will need services and   solutions. Yahoo! would be well   placed to provide many of them. <\/li>\n<\/ul>\n<h2>Threats.<\/h2>\n<ul>\n<li>The biggest threat for all web-based organization is competition.   Huge profits attract investors,   innovators and entrepreneurs. Dotcom fever has not gone away, it is now   more focused on profit   delivery. All of Yahoo!&#8217;s key services have competitors such as AOL,   Google and many others.<\/li>\n<li>International, culture specific competitors could affect Yahoo! in   the future, unless strategic   alliances are forged. China has developed its own search engines, as has   India. Why should the World   use USA based companies such as Yahoo!? There needs to be a series of   substantial competitive   advantages to see the business remain as an international brand. Look at   what has been learned from   the global car industry, or electronics industry.<\/li>\n<\/ul>\n<p>When Yahoo!! was founded in 1994 by Stanford Ph.D. students, David   Filo and Jerry Yang, it began as their hobby and has evolved into a   global brand that has changed the way people communicate with each   other, find and access information, and make purchases. <a href=\"http:\/\/info.yahoo.com\/about-us\">Read more&#8230; <\/a><\/p>\n<p class=\"note\"><strong>Disclaimer: <\/strong><br \/>\n\t\t\t\t\tThis case study has been compiled from   information freely available   from public sources. It is merely intended to be used for educational   purposes only.<\/p>\n<ul>\n<li>A key long-term strength is Yahoo!&#8217;s international business   presence. As the Internet expands and   it is adopted by more nations the opportunities for Internet brands   begin to emerge. Yahoo! is well   placed to take advantage of these opportunities with its strategic   business units in Asia, Europe and   Australia.<\/li>\n<li>The Yahoo! Directory is an original source of structured   information. It has built over the   last decade, and unlike mainstream search engines, its content is   moderated (i.e. sites are vetted   before their inclusion).<\/li>\n<\/ul>\n<h2>Weaknesses.<\/h2>\n<ul>\n<li>Differentiation is difficult for Yahoo!. Almost all of its packaged   services are available from   other sources.<\/li>\n<ol>\n<li>(i) Search facilities are available on MSN and Google.<\/li>\n<li>(ii) Free E-mail accounts are available from Hotmail (MSN) or G-Mail   (Google), and many, many others.<\/li>\n<li>(iii) New is available from CNN or the BBC.<\/li>\n<li>(iv) Shopping is available everywhere on the Internet. Google has   Froogle. <\/li>\n<\/ol>\n<\/ul>\n<ul>\n<li>Online advertising is a new income stream for organizations such as   MSN, Yahoo! and Goggle.   Yes, today they are very, very profitable. However, as technology   develops and new unforeseen   advertising media emerge, the future is uncertain for these income   streams. This is a weakness   for Yahoo! and its competitors.<\/li>\n<li>Another income stream that has been key to Yahoo! is derived from   its partnerships with   telecommunication providers. For example, you buy an Internet connection   package from your   local telephone company, and it includes a fee-based Yahoo! package   including e-mail accounts,   user support and other added value services. If ever this channel is   changed or removed, the income   stream would be affected.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4454","post","type-post","status-publish","format-standard","hentry","category-swot-analysis-examples"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=4454"}],"version-history":[{"count":0,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/4454\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=4454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=4454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=4454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}