{"id":6907,"date":"2018-02-21T20:21:08","date_gmt":"2018-02-21T20:21:08","guid":{"rendered":"http:\/\/www.marketingteacher.com\/?p=6907"},"modified":"2021-12-26T17:43:32","modified_gmt":"2021-12-26T17:43:32","slug":"get-your-business-on-facebook","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/get-your-business-on-facebook\/","title":{"rendered":"Get your business on Facebook"},"content":{"rendered":"<p><strong>Why is Facebook ideal for your business?<br \/>\n<\/strong><\/p>\n<p>Worldwide, there are over 1.65 billion monthly active Facebook users which is a 15 percent increase year over year.\u00a0 So, you can see that Facebook is an ideal avenue for you to communicate your messages, and so your products or services. Age 25 to 34, with 29.7% of users, is the most common age demographic.\u00a0 Therefore, if you are targeting the under 34 age group then you need to have a robust Facebook presence.\u00a0 Indeed, those aged over 34 are also likely to use Facebook in one form or another.\u00a0 However, as we reach the older age group of 70 plus, it is less likely that they will use Facebook or any form of social media.\u00a0 So, what do you need to get you going on Facebook? <a href=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Facebook-is-popular-with-most-ages.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6909\" src=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Facebook-is-popular-with-most-ages.png\" alt=\"Facebook is popular with most ages\" width=\"512\" height=\"340\" srcset=\"https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Facebook-is-popular-with-most-ages.png 512w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Facebook-is-popular-with-most-ages-300x199.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Facebook is popular with most ages<\/em><\/p>\n<p><em>The benefit of creating a hub for your business on Facebook is multifaceted.<\/em><\/p>\n<ul>\n<li>As Facebook puts it, it makes your <strong>business discoverable<\/strong> when people search for you on Facebook they will find you.<\/li>\n<li>It connects your business so that you can have <strong>one-to-one conversations<\/strong> with your customers, who might like your page, read your post and share them with their friends, and they can check on you every time they visit.<\/li>\n<li>Timing is also one of the benefits of Facebook as a social networking tool, since your page can help you reach large groups of people frequently. <strong>Messages<\/strong> can be specifically directed to their needs and interests.<\/li>\n<li>You can also <strong>analyze your page<\/strong> using insightful analytics tools, which give you a deeper understanding of your customers and how successful your marketing activities are.<\/li>\n<li>Facebook actually gives you a <strong>web like address<\/strong>, which you can put on your business cards, website and on your other marketing tools e.g. www.facebook.com\/great-budget-pianos.<\/li>\n<\/ul>\n<p><strong>Get your business set up on Facebook<\/strong><\/p>\n<p>The starting point would be a Facebook company page.\u00a0 You need to do this to a good standard; otherwise potential customers may not take your business seriously.<\/p>\n<ol>\n<li>You need to set up the Facebook profile.\u00a0 Go to www.facebook.com\/pages and login. Click \u2018create page.\u2019<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Get-your-business-onto-Facebook.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-6910\" src=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Get-your-business-onto-Facebook-1024x442.png\" alt=\"Get your business onto Facebook\" width=\"660\" height=\"285\" srcset=\"https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Get-your-business-onto-Facebook-1024x442.png 1024w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Get-your-business-onto-Facebook-300x129.png 300w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Get-your-business-onto-Facebook-768x331.png 768w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Get-your-business-onto-Facebook.png 1592w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><em>Get your business onto Facebook<\/em><\/p>\n<ol start=\"2\">\n<li>You are then presented with a series of choices, based upon what kind of business you have. Therefore, if you are a local business or place, you need to click on the icon for local business with place. Add details of your business, and click \u2018Get Started!\u2019<\/li>\n<\/ol>\n<p><a href=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/The-sign-up-process-is-easy.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-6913\" src=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/The-sign-up-process-is-easy-1024x752.png\" alt=\"The sign-up process is easy\" width=\"660\" height=\"485\" srcset=\"https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/The-sign-up-process-is-easy-1024x752.png 1024w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/The-sign-up-process-is-easy-300x220.png 300w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/The-sign-up-process-is-easy-768x564.png 768w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/The-sign-up-process-is-easy.png 1086w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>The sign-up process is easy<\/em><\/p>\n<p>3. Complete the section about your company in some detail.\u00a0 Tell Facebook what categories you trade in.\u00a0 Finally confirm that your business is a real company.\u00a0 Essentially complete all other sections and finally click \u2018Save Info.\u2019<\/p>\n<p><a href=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Tell-Facebook-about-your-business.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6912\" src=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Tell-Facebook-about-your-business.png\" alt=\"Tell Facebook about your business\" width=\"993\" height=\"561\" srcset=\"https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Tell-Facebook-about-your-business.png 993w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Tell-Facebook-about-your-business-300x169.png 300w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Tell-Facebook-about-your-business-768x434.png 768w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Tell Facebook about your business<\/em><\/p>\n<p>4. Next it will ask for a profile picture.\u00a0 Upload your company logo for an image of your product or service.\u00a0 Make sure that the image is high quality.\u00a0 A picture speaks 1000 words!\u00a0 You might decide to use your logo, or something else that represents your business, for example a picture of you or your idea, product or premises.<\/p>\n<p>5. Adding your new Facebook site to <em>favourites<\/em> just makes it more easy to access.\u00a0 It is not absolutely necessary, it is just a matter of convenience for you.<\/p>\n<p><a href=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Record-the-page-in-your-favourites.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6911\" src=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Record-the-page-in-your-favourites.png\" alt=\"Record the page in your 'favourites'\" width=\"952\" height=\"530\" srcset=\"https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Record-the-page-in-your-favourites.png 952w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Record-the-page-in-your-favourites-300x167.png 300w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Record-the-page-in-your-favourites-768x428.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Record the page in your &#8216;favourites&#8217;<\/em><\/p>\n<p>6. The next page invites you to add some information about your business and your customers.\u00a0 This will help Facebook target your pages, in the same way that Google uses information to help its search engine to rank and prioritise.\u00a0 <u>Try not to get drawn into any Facebook advertising programs; we are not interested in advertising at this stage.<\/u><\/p>\n<p><a href=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Your-business-has-a-Facebook-page..png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-6914\" src=\"https:\/\/marketingteacher.com\/staging\/5483wp-content\/uploads\/2018\/02\/Your-business-has-a-Facebook-page.-1024x523.png\" alt=\"Your business has a Facebook page.\" width=\"660\" height=\"337\" srcset=\"https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Your-business-has-a-Facebook-page.-1024x523.png 1024w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Your-business-has-a-Facebook-page.-300x153.png 300w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Your-business-has-a-Facebook-page.-768x392.png 768w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2018\/02\/Your-business-has-a-Facebook-page..png 1512w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Your business has a Facebook page.<\/em><\/p>\n<p>7. Click through, and wow!\u00a0 Congratulations, and your small business now has its own Facebook page.\u00a0 The task now is to build your audience, start a conversation and develop some loyalty amongst your Facebook followers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is Facebook ideal for your business? Worldwide, there are over 1.65 billion monthly active Facebook users which is a 15 percent increase year over year.\u00a0 So, you can see that Facebook is an ideal avenue for you to communicate your messages, and so your products or services. Age 25 to 34, with 29.7% of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[10,11,62,3],"tags":[],"class_list":["post-6907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-index","category-digital-marketing","category-small-business-marketing","category-socialmediamarketing"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=6907"}],"version-history":[{"count":4,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6907\/revisions"}],"predecessor-version":[{"id":7195,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6907\/revisions\/7195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/6909"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=6907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=6907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=6907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}