{"id":6944,"date":"2018-11-18T21:32:37","date_gmt":"2018-11-18T21:32:37","guid":{"rendered":"http:\/\/www.marketingteacher.com\/?p=6944"},"modified":"2019-02-17T20:39:30","modified_gmt":"2019-02-17T20:39:30","slug":"money-off-deals-for-marketing","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/money-off-deals-for-marketing\/","title":{"rendered":"Money off deals for marketing"},"content":{"rendered":"<p><strong>What is a money-off deal?<br \/>\n<\/strong><\/p>\n<p>Put simply, money off deals are where you offer a discount to customer.\u00a0 The benefit is that the customer sees an immediate increase in value for what they pay.\u00a0 Again the money off deal can be used to get a customer to trial your product, and you will get a quick increase in sales.\u00a0 Be careful if you wish to create the perception of high quality, because discounting your product will diminish that image.<\/p>\n<p>An alternative would be a <em>value pack <\/em>where the consumer buys more products, but the unit price is lower.\u00a0 Money off deals could also include <em>discounting.<\/em>\u00a0 You must get your costing correct here, but by attracting bigger orders you might be in a position to offer discounts.\u00a0 In fact in some markets it will be expected.\u00a0 It would be a good idea to work out a discount structure prior to entering any kind of negotiation with customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a money-off deal? Put simply, money off deals are where you offer a discount to customer.\u00a0 The benefit is that the customer sees an immediate increase in value for what they pay.\u00a0 Again the money off deal can be used to get a customer to trial your product, and you will get a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[61,33],"tags":[],"class_list":["post-6944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing-communications"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=6944"}],"version-history":[{"count":1,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6944\/revisions"}],"predecessor-version":[{"id":6946,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6944\/revisions\/6946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/6945"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=6944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=6944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=6944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}