{"id":6953,"date":"2018-11-20T21:02:08","date_gmt":"2018-11-20T21:02:08","guid":{"rendered":"http:\/\/www.marketingteacher.com\/?p=6953"},"modified":"2023-12-04T20:26:03","modified_gmt":"2023-12-04T20:26:03","slug":"generation-x-in-america","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/generation-x-in-america\/","title":{"rendered":"Generation X in America"},"content":{"rendered":"<h2>Generation X in America<\/h2>\n<p>Generation X (also known as Gen X) is the part of the population born between the <a href=\"https:\/\/marketingteacher.com\/staging\/5483baby-boomers\/\">Baby Boomers<\/a> and the Millennials. Although it is accepted that the Generation X demographic was born between 1965 and 1980, academics and marketing researchers typically use dates from the early to mid 1960s up to the early 1980s. Below is a summary of the key traits of Generation X;<\/p>\n<ul>\n<li>Born between 1965 and 1980*<\/li>\n<li>The \u201clatch-key kids\u201d grew up street-smart but isolated, often with divorced or career-driven parents. Latch-Key came from the house key kids wore around their neck, because they would go home from school to an empty house.<\/li>\n<li>Entrepreneurial.<\/li>\n<li>Very individualistic.<\/li>\n<li>Government and big business mean little to them.<\/li>\n<li>Want to save the neighborhood, not the world<\/li>\n<li>Feel misunderstood by other generations<\/li>\n<li>Cynical of many major institutions, which failed their parents, or them, during their formative years and are therefore eager to make marriage work and \u201cbe there\u201d for their children<\/li>\n<li>Don\u2019t \u201cfeel\u201d like a generation, but they are<\/li>\n<li>Raised in the transition phase of written based knowledge to digital knowledge archives; most remember being in school without computers and then after the introduction of computers in middle school or high school<\/li>\n<li>Desire a chance to learn, explore and make a contribution<\/li>\n<li>Tend to commit to self rather than an organization or specific career. This generation averages 7 career changes in their lifetime, it was not normal to work for a company for life, unlike previous generations.<\/li>\n<li>Society and thus individuals are envisioned as disposable.<\/li>\n<li>AIDS begins to spread and is first lethal infectious disease in the history of any culture on earth which was not subjected to any quarantine.<\/li>\n<li>Beginning obsession of individual rights prevailing over the common good, especially if it is applicable to any type of minority group.<\/li>\n<li>Raised by the career and money conscious Boomers amidst the societal disappointment over governmental authority and the Vietnam war.<\/li>\n<li>School problems were about drugs.<\/li>\n<li>Late to marry (after cohabitation) and quick to divorce\u2026many single parents.<\/li>\n<li>Into labels and brand names.<\/li>\n<li>Want what they want and want it now but struggling to buy, and most are deeply in credit card debt.<\/li>\n<li>It is has been researched that they may be conversationally shallow because relating consists of shared time watching video movies, instead of previous generations.<\/li>\n<li>Short on loyalty &amp; wary of commitment; all values are relative\u2026must tolerate all peoples.<\/li>\n<li>Self-absorbed and suspicious of all organization.<\/li>\n<li>Survivors as individuals.<\/li>\n<li>Cautious, skeptical, unimpressed with authority, self-reliant.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Generation X in America Generation X (also known as Gen X) is the part of the population born between the Baby Boomers and the Millennials. Although it is accepted that the Generation X demographic was born between 1965 and 1980, academics and marketing researchers typically use dates from the early to mid 1960s up to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-6953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behaviour"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=6953"}],"version-history":[{"count":2,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6953\/revisions"}],"predecessor-version":[{"id":6956,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6953\/revisions\/6956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/6955"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=6953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=6953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=6953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}