{"id":6965,"date":"2019-01-07T06:41:44","date_gmt":"2019-01-07T06:41:44","guid":{"rendered":"http:\/\/www.marketingteacher.com\/?p=6965"},"modified":"2019-02-17T20:22:44","modified_gmt":"2019-02-17T20:22:44","slug":"small-business-advertising-plan","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/small-business-advertising-plan\/","title":{"rendered":"Small business advertising plan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Your outline\nadvertising plan in 7 steps.<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Who is the\npotential TARGET AUDIENCE of the advert?&nbsp;\nThese are your potential customers.<\/li><li>WHAT do I wish to\ncommunicate to this target audience?&nbsp;\nTell them about your product or service, its benefits, attributes and\nfeatures.&nbsp; Tell them about your brand!<\/li><li>Why is this\nmessage so IMPORTANT to them?&nbsp;\nExplain and describe why they should buy your product or service and not\nyour competition\u2019s.<\/li><li>What is the BEST\nMEDIUM for this message to take?&nbsp;\nWhich particular type of advertising are you going to use?&nbsp; Will you be integrating and blending a number\nof advertising approaches?&nbsp; If so, make\nsure that your message is consistent. How will you blend traditional and\ndigital marketing?<\/li><li>What would be the\nmost appropriate TIMING?&nbsp; Is your\nproduct seasonal?&nbsp; Will your service be\nbought prior to public holidays?&nbsp; Are\nthere certain points in the year where your product or service is more or less\npopular?<\/li><li>What RESOURCES\nwill the advertising campaign need?&nbsp; You\nwill need money!&nbsp; So, decide upon a\nbudget and stick to it.&nbsp; You also need\ntime and commitment to undertake your advertising campaign.<\/li><li>How do we monitor\nand MEASURE success?&nbsp; It is\nimportant that you measure your return on investment in advertising.&nbsp; Sales is a straightforward measure.&nbsp; Although you could also use visits to your\nstore; ask customers to return coupons and monitor new inquiries.&nbsp; Remember, at the end of the day you are in\nbusiness to make money so make advertising pay for you.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Your outline advertising plan in 7 steps. Who is the potential TARGET AUDIENCE of the advert?&nbsp; These are your potential customers. WHAT do I wish to communicate to this target audience?&nbsp; Tell them about your product or service, its benefits, attributes and features.&nbsp; Tell them about your brand! Why is this message so IMPORTANT to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[10,53,62],"tags":[],"class_list":["post-6965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-index","category-entrepreneurship","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=6965"}],"version-history":[{"count":2,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6965\/revisions"}],"predecessor-version":[{"id":6968,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6965\/revisions\/6968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/6966"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=6965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=6965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=6965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}