{"id":6972,"date":"2019-02-17T19:23:53","date_gmt":"2019-02-17T19:23:53","guid":{"rendered":"https:\/\/www.marketingteacher.com\/?p=6972"},"modified":"2023-12-04T20:25:29","modified_gmt":"2023-12-04T20:25:29","slug":"outdoor-marketing","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/outdoor-marketing\/","title":{"rendered":"Outdoor marketing"},"content":{"rendered":"\n

Outdoor \u2013 posters, billboards and\ntransportation<\/strong><\/p>\n\n\n\n

Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that your customers are exposed to when outdoors!  It is surprising how much advertising you can be exposed to whilst you are on the go.  You will see advertising whilst walking, or using any form of private or public transport.  Once you think about it, you realise how prolific outdoor advertising actually is.  The main types of billboards are posters, street furniture and in-transit.<\/p>\n\n\n\n

\"outdoor<\/figure>\n\n\n\n

In the UK\nJCDecaux is the largest provider of outdoor advertising, and there are many\nsmaller companies, and indeed local companies. \nSo, if you have a large budget you may decide to use one of the more\nestablished national companies, however it is more likely that you do not!  So, in this scenario look for a local company\nwith some prime sites that your potential customers will pass.  <\/p>\n\n\n\n

Outdoor on the cheap<\/strong><\/p>\n\n\n\n

Again, if\nthis might prove a little too expensive for you, it is time to use your\ninitiative.  The key to this, is that you\nneed to find a site which is readily passed by your target groups.  So, for example you have a caf\u00e9 near to the\nrailway station, you might approach a homeowner that lives near to the station\nwith property that backs on to the railway. \nYou could pay for a sign to be pinned to their rear fencing, and offer\nthem a small monthly fee.  The homeowner\nwill not be able to see the sign and would be pleased with the additional\nmonthly income.  So, start looking for\nsome decent sites for your outdoor advertising. \nWhat works best for you and your customers?<\/p>\n\n\n\n

Street furniture<\/strong><\/p>\n\n\n\n

Street\nfurniture is an unusual term.  Put simply\nstreet furniture is any fixed object which the public might use. They can be\nsomething as straightforward as a public bench. \nStreet furniture includes many fixed objects such as street signage and\nrecycling bins.  <\/p>\n\n\n\n

As an\nentrepreneur or small business owner you need to begin to look for street\nfurniture which is in the vicinity of your target groups.  An example might be that your customers drive\npast a road junction which has attractive gardens nearby, maintained by your\nlocal council.  So, you might ask the\ncouncil if you can sponsor the gardens, by erecting a physical sign that says\nso.  The signs often promote you to your\ntarget customers, and also may make your business appear more community spirited.  Also think about more obvious approaches such\nas paying for benches and chairs, or fencing. <\/p>\n","protected":false},"excerpt":{"rendered":"

Outdoor \u2013 posters, billboards and transportation Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that your customers are exposed to when outdoors!  It is surprising how much advertising you can be exposed to whilst you are on the go.  You will see advertising whilst walking, or using any form of […]<\/p>\n","protected":false},"author":1,"featured_media":6974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[10,61,62],"tags":[],"class_list":["post-6972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-index","category-advertising","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=6972"}],"version-history":[{"count":3,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6972\/revisions"}],"predecessor-version":[{"id":6976,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/6972\/revisions\/6976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/6974"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=6972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=6972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=6972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}