{"id":7050,"date":"2019-02-17T20:53:34","date_gmt":"2019-02-17T20:53:34","guid":{"rendered":"https:\/\/www.marketingteacher.com\/?p=7050"},"modified":"2023-12-04T20:23:58","modified_gmt":"2023-12-04T20:23:58","slug":"television-advertising","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/television-advertising\/","title":{"rendered":"Television Advertising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Television<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since you are\na smaller business, television advertising is probably a less likely option for\nyou.&nbsp; Of course, as a medium you can\ndemonstrate your product in action; so, if you are a highly innovative\nbusiness, you can show the features and benefits of your concept. With the\nadvent of channels such as YouTube and Vimeo, amongst others, you can now keep\nyour advert for much longer, and connect it to other channels such as social\nmedia and websites.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the\nadvent of digital media, many TV providers now give the option of recording\ntheir programmes to be viewed at a later time.&nbsp;\nBeware of this.&nbsp; When viewers\nplayback recordings they will tend to skip through the advertisement which\nobviously you do not want.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are\nbenefits too.&nbsp; There is a much greater\nnumber of digital TV stations, so you may find one which is local that your\ntarget customers watch, or perhaps one TV station which is directed at your\nclients and their hobby or interest.&nbsp;\nAdvertisers are getting cleverer with the way that they actually slot\nads into free digital TV, and this is something that you might want to talk to\nthe media owner about.&nbsp; One thing is for\nsure, there are lots of opportunities out there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Television Since you are a smaller business, television advertising is probably a less likely option for you.&nbsp; Of course, as a medium you can demonstrate your product in action; so, if you are a highly innovative business, you can show the features and benefits of your concept. With the advent of channels such as YouTube [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-7050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=7050"}],"version-history":[{"count":1,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7050\/revisions"}],"predecessor-version":[{"id":7052,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7050\/revisions\/7052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/7051"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=7050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=7050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=7050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}