{"id":7053,"date":"2019-02-17T20:57:39","date_gmt":"2019-02-17T20:57:39","guid":{"rendered":"https:\/\/www.marketingteacher.com\/?p=7053"},"modified":"2023-12-04T20:23:27","modified_gmt":"2023-12-04T20:23:27","slug":"guerrilla-marketing","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/guerrilla-marketing\/","title":{"rendered":"Guerrilla marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Seller\nbeware!&nbsp; Guerrilla marketing is\ninnovative and seizes the moment.&nbsp; It is\na controversial way of promoting your products and services.&nbsp; The idea is that in some way you <em>ambush<\/em> your customers or the media that\nthey are exposed to, such as TV or radio.&nbsp;\nFor a small business, your resources will be limited; an example would\nbe that a celebrity or sports person visits your town or a trade show organized\nby your industry association.&nbsp; You could\nwear a T shirt or display a banner with details of your business upon it.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are\nmore dedicated, you could project a picture of your product or logo on to the\nwalls of a local high profile building.&nbsp;\nYou could take pictures of it, and share it on social media.&nbsp; Check your local laws and regulations.\nRemember, you need to be a responsible organisation because that is the least\nthat your customers will expect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seller beware!&nbsp; Guerrilla marketing is innovative and seizes the moment.&nbsp; It is a controversial way of promoting your products and services.&nbsp; The idea is that in some way you ambush your customers or the media that they are exposed to, such as TV or radio.&nbsp; For a small business, your resources will be limited; an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[61,62],"tags":[],"class_list":["post-7053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=7053"}],"version-history":[{"count":1,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7053\/revisions"}],"predecessor-version":[{"id":7055,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7053\/revisions\/7055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/7054"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=7053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=7053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=7053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}