{"id":7056,"date":"2019-02-25T21:01:29","date_gmt":"2019-02-25T21:01:29","guid":{"rendered":"https:\/\/www.marketingteacher.com\/?p=7056"},"modified":"2023-12-04T20:23:03","modified_gmt":"2023-12-04T20:23:03","slug":"measuring-the-success-of-your-campaign","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/measuring-the-success-of-your-campaign\/","title":{"rendered":"Measuring the success of your campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most\nof us do not have the time to measure success.&nbsp;\nHowever, evaluating how successful your campaigns and promotions have\nbeen, is an important way to learn.&nbsp; Use\nthis learning to make your campaign and promotions more effective and\nprofitable in the future.&nbsp; Here are a few\ntips on ways to gather information on the success of your promotions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Record data<\/strong> from your\nsales calls.&nbsp; There is software available\nto do this which is relatively cheap and simple.<\/li>\n\n\n\n<li>For all of your customers, make sure that you keep <strong>customer records<\/strong> up to date and look\nfor increases in purchasing during promotions.<\/li>\n\n\n\n<li>Measure and record any <strong>new contacts<\/strong> through telephone, e-mail or any other digital medium\nsuch as contact forms from web sites.<\/li>\n\n\n\n<li>If you give out <strong>samples<\/strong>,\nask respondents for their basic details and contact them in the future.<\/li>\n\n\n\n<li><strong>Coupons<\/strong> are ideal\npaper-based feedback devices.&nbsp; Record\ncoupons once they are redeemed, and make sure that you offer customers the\nchance to opt-in to further communications.<\/li>\n\n\n\n<li>If customers participate in <strong>competitions<\/strong>, again ask them for their details and offer them the\nchance to opt-in.<\/li>\n\n\n\n<li><strong>Loyalty cards<\/strong> are a\nfabulous way to record customer data.&nbsp;\nYou will be able to see if customers buy more than promotional periods.<\/li>\n\n\n\n<li>If you decide to use <strong>direct\nmail<\/strong>, offer the respondents the opportunity to sign-up using his or her\ne-mail or social media.<\/li>\n\n\n\n<li>If you get a new contact or customer, ask them <strong>how they heard about you<\/strong>.&nbsp; Was it from a directory?&nbsp; Was it because of an advertising incentive,\nor sample?&nbsp; Do they see your sponsorship\nof a local charitable event or organisation?&nbsp;\nHad they seen or heard any TV or radio advertisement?<\/li>\n\n\n\n<li>Measure against any promotional or advertising <strong>objectives<\/strong> which you set.&nbsp; So, if you wanted to increase <em>trial<\/em>, did more potential customers try\nout your products?<\/li>\n\n\n\n<li>Always make sure that there is a <strong>Call-To-Action (CTA)<\/strong> no matter what the form of communication.&nbsp; A CTA is simply a website address, e-mail\naddress, social media link or telephone number where potential customers can\ncontact you.&nbsp; This is really\nimportant.&nbsp; <\/li>\n\n\n\n<li>If you use <strong>PR\napproaches<\/strong>, ask questions such as how many people attended your product\nlaunch?&nbsp; How much of your company\nliterature has been used and who did you give it to?&nbsp; How many interviews or photo calls have you\ndone, and for whom?&nbsp; How many people have\nvisited your facility, and who were they?&nbsp;\nIf you have been lobbying, what has been the result?<\/li>\n\n\n\n<li><strong>Media and\npress releases<\/strong> should also be measured.&nbsp;\nThis is a simple matter of going through local or national, or trade\npress, to establish which publishers have picked up your message.&nbsp; You will know which publications have most\nrelevance to your own ideas or small business.&nbsp;\nAlso check digital media such as websites and blogs, focusing on those\nthat serve your customers or target market.<\/li>\n\n\n\n<li>Measure <strong>the\nattendees<\/strong> at your stand when you undertake a trade show or exhibition.&nbsp; When you followed up, how many became loyal\ncustomers?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Most of us do not have the time to measure success.&nbsp; However, evaluating how successful your campaigns and promotions have been, is an important way to learn.&nbsp; Use this learning to make your campaign and promotions more effective and profitable in the future.&nbsp; Here are a few tips on ways to gather information on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[10,61,33,62],"tags":[],"class_list":["post-7056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-index","category-advertising","category-marketing-communications","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=7056"}],"version-history":[{"count":2,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7056\/revisions"}],"predecessor-version":[{"id":7561,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7056\/revisions\/7561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/7058"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=7056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=7056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=7056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}