{"id":7063,"date":"2019-06-28T18:23:52","date_gmt":"2019-06-28T18:23:52","guid":{"rendered":"https:\/\/www.marketingteacher.com\/?p=7063"},"modified":"2023-12-04T20:22:08","modified_gmt":"2023-12-04T20:22:08","slug":"pay-per-click-advertising-ppc","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/pay-per-click-advertising-ppc\/","title":{"rendered":"Pay-Per-Click Advertising (PPC)"},"content":{"rendered":"\n

The majority of online advertising today is conducted using a Pay-Per-Click advertising (PPC).  If you look at the top of a Google search, you will see a series of the adverts before the actual search engine results appear.  Here\u2019s an example of a search for \u2018cheap+pianos.\u2019<\/p>\n\n\n\n

\"\"


Try a simple search ‘cheap+pianos’ <\/figcaption><\/figure>\n\n\n\n

Google\nAdWords<\/strong><\/p>\n\n\n\n

These\nare paid-for adverts using a product called Google AdWords.  There are a number of competitors which are\nalso available including Bing Ads, although Google AdWords is by far the\nbiggest player in the market. <\/p>\n\n\n\n

Notice how the top section of the search results displays the term \u2019Ad\u2019 in a box. On the right-hand side are some images of pianos, with prices and links to the advertiser. These advertisements are all paid for. The benefit to the small businessman is that there is no charge to display the advertising as with traditional media, such as TV and press. You do not get charged until somebody actually clicks<\/strong> on the advert \u2013 hence the term Pay-Per-Click (PPC). The more you are willing to pay for your PPC advertising, the higher your adverts will appear in relation to the other companies competing for the same keywords. It is similar to an auction, but for the best position. <\/p>\n\n\n\n

It is\nworth noting that just below the adverts appear links to websites which are\ngenerated through organic rankings. These are websites which have content which\nis very closely linked to the terms typed into the search box in a regular\nGoogle Internet search. For popular search terms, these websites have worked\nvery hard to get their high-ranking position. In fact, there will have been a\nlot of time and resource given to their high ranking in the search engine. This\nis also down to popular and precise content, supported by SEO. It would be a\nmistake to think that it is simpler to try to get to the top of the search,\nespecially for popular terms.<\/p>\n\n\n\n

A simple\nAdWords example<\/strong><\/p>\n\n\n\n

There\nfollows a more advanced explanation, but put simply \u2013 you bid for a series of keywords<\/em> such as \u2018cheap+piano\u2019\n\u2018budget+piano\u2019 \u2018bargain+piano.\u2019 Prices can vary from a few cents to many\ndollars. <\/p>\n\n\n\n

Let us\nsay your keyword \u2018bargain+piano\u2019 cost 10 cents per click. You pay in advance,\nusing your company credit card. You buy $100 worth of advertising which is\n1,000 clicks. Again, in basic terms, you sell 5 pianos, and generate 500 new\nmembers for your mailing list, as well as a new distributor. You can cost the\npianos \u2013 you may make a margin of $100 per piano = $500 income. Bingo! You\u2019ve\nmade $400 additional income, 500 new mailing list customers for your \u2018funnel,\u2019\nand a new business partner \u2013 the latter being less measurable. You can see why\nonline advertising provides such an opportunity. <\/p>\n","protected":false},"excerpt":{"rendered":"

The majority of online advertising today is conducted using a Pay-Per-Click advertising (PPC).  If you look at the top of a Google search, you will see a series of the adverts before the actual search engine results appear.  Here\u2019s an example of a search for \u2018cheap+pianos.\u2019 Google AdWords These are paid-for adverts using a product […]<\/p>\n","protected":false},"author":1,"featured_media":7064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[10,11,53],"tags":[],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-index","category-digital-marketing","category-entrepreneurship"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=7063"}],"version-history":[{"count":4,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7063\/revisions"}],"predecessor-version":[{"id":7560,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7063\/revisions\/7560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/7064"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=7063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=7063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=7063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}