{"id":7084,"date":"2019-06-28T18:54:43","date_gmt":"2019-06-28T18:54:43","guid":{"rendered":"https:\/\/www.marketingteacher.com\/?p=7084"},"modified":"2019-06-28T18:54:45","modified_gmt":"2019-06-28T18:54:45","slug":"your-own-affiliate-program","status":"publish","type":"post","link":"https:\/\/marketingteacher.com\/staging\/5483\/your-own-affiliate-program\/","title":{"rendered":"Your own affiliate program"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Why\nnot consider your own affiliate programme? You would be the merchant (as Amazon\nwas in the example) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Benefits of affiliate marketing, as a merchant.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>everything is <em>tracked<\/em> and so each stage can be checked\nby the merchant and the affiliate; this means that both parties are\naccountable. You pay for performance. If there is no action, there is no cost\nto you. The action could be a sale, a click-through to your site, or some\nmarket information, such as a completed survey.<\/li><li>your costs are\nfixed. You specify what results you require, and the payment is fixed.&nbsp; <\/li><li>access to many\ndifferent industries, <em>new segments<\/em>\nand markets both nationally and internationally means that merchants gain\naccess to channels quickly. Market expansion is a key reason to use affiliate\nmarketing. <\/li><li>marketing to new\nchannels, especially <em>international\nmarkets<\/em> tends to be time-consuming and fairly risky; affiliate marketing is\nless risky than comparable modes of entry into new channels and overseas\nmarkets. Affiliate marketing is lower risk, because you do not pay if it does\nnot work. <\/li><li>Affiliates use\ntheir own skills and resources to market your products and services.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Set up your own affiliate program<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you decide\nto set up your own affiliate network, then there are a number of things you\nneed to take into account.&nbsp; There will be\nsome costs involved for your small business to manage the affiliate program,\nfor the platform itself i.e. software and digital marketing, and for creative\ncosts for design, look and feel.&nbsp;\nEssentially you have two choices, to join an existing affiliate network\nor to install some specialized software In-house.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"530\" loading=\"lazy\" src=\"https:\/\/www.marketingteacher.com\/wp-content\/uploads\/2019\/06\/marketing-teacher-your-affiliate-1024x530.png\" alt=\"\" class=\"wp-image-7086\" srcset=\"https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2019\/06\/marketing-teacher-your-affiliate-1024x530.png 1024w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2019\/06\/marketing-teacher-your-affiliate-300x155.png 300w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2019\/06\/marketing-teacher-your-affiliate-768x397.png 768w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2019\/06\/marketing-teacher-your-affiliate.png 1547w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><em>Using a current affiliate network is quick\nand simple.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The affiliate\nnetwork is based upon intermediaries that drive merchants to your program.&nbsp; They will already have a series of merchants\nwho would join your program and you can build a small critical mass of online\ndistributors.&nbsp; Software is included and\nyou do not need to install it on your own servers; It is all done online and\nyou simply join the program.&nbsp; There will\nbe costs involved in setting up the programme, and of course fees and\ncommissions will be payable to merchants, as well as the online affiliate\nnetwork company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However,\nwhilst you have control over your potential merchants, you may spend a lot of\ntime reviewing them.&nbsp; If you Do not, then\nanybody could be using your logo and promoting your products on their website\nand you lose some control over your brand.&nbsp;\nAlso, if affiliate marketing becomes popular for your business, software\ncan be somewhat limiting in relation to what else is available in the market\ntoday. For comparison, potential affiliate networks include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CJ\nAffiliate<\/li><li>ShareASale<\/li><li>LinkShare<\/li><li>Clickbank<\/li><li>Clicksure<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As your\nbusiness grows, or if you foresee that affiliate marketing will be central to\nyour digital strategy, specialized affiliate marketing software might be a\nbetter option.&nbsp; This gives you more\ncreative freedom, and the opportunity to design your program so that it feeds\nyour business perfectly.&nbsp; The software is\ngenerally more functional. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"489\" loading=\"lazy\" src=\"https:\/\/www.marketingteacher.com\/wp-content\/uploads\/2019\/06\/marketing-teacher-affiliate-2-1-1024x489.png\" alt=\"\" class=\"wp-image-7088\" srcset=\"https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2019\/06\/marketing-teacher-affiliate-2-1-1024x489.png 1024w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2019\/06\/marketing-teacher-affiliate-2-1-300x143.png 300w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2019\/06\/marketing-teacher-affiliate-2-1-768x366.png 768w, https:\/\/marketingteacher.com\/staging\/5483\/wp-content\/uploads\/2019\/06\/marketing-teacher-affiliate-2-1.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><em>Specialized software gives more control<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specialized\nsoftware does not give you access to a current successful network.&nbsp; It means that you start on your own from\nscratch. The software is largely online. It is also generally more expensive,\nso you will need to budget for your software provider.&nbsp; However, if affiliate marketing becomes\npopular for your business, then you will not be paying out commissions to the\nsoftware provider, and therefore this solution may be more cost effective. For\ncomparison, potential in-house providers include Cake, HasOffers and Affiliate\nPro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why not consider your own affiliate programme? You would be the merchant (as Amazon was in the example) Benefits of affiliate marketing, as a merchant. everything is tracked and so each stage can be checked by the merchant and the affiliate; this means that both parties are accountable. You pay for performance. If there is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[10,11,53],"tags":[],"class_list":["post-7084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-index","category-digital-marketing","category-entrepreneurship"],"_links":{"self":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/comments?post=7084"}],"version-history":[{"count":2,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7084\/revisions"}],"predecessor-version":[{"id":7089,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/posts\/7084\/revisions\/7089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media\/7088"}],"wp:attachment":[{"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/media?parent=7084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/categories?post=7084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingteacher.com\/staging\/5483\/wp-json\/wp\/v2\/tags?post=7084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}