Category: Digital and Promotion

Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors.

Affiliate marketing is basically a process where a brand or supplier, for example a book retailer, attract customers by rewarding the third-party (or affiliate) for marketing their goods and services, and driving traffic to their website.

In a nutshell affiliate marketing as the basic process.

Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix.

Customer engagement is important when thinking in terms of digital marketing channels, or in other words your digital communications mix.

Digital Public Relations (DPR) is the use of digital and social technologies to manage the awareness and understanding, reputation and brand of a company or organisation, through the purposeful influence of exposure via digital media.

Digital sales promotion encompasses a huge range of creative promotional ideas and approaches. In fact there are too many to list here;

The smart money in marketing is watching mobile advertising very closely. The main issue is that there are approaches to advertise on mobile phones.

Today most banner type advertising is simply PPC served through third-party advertising companies such as Google, Microsoft and Yahoo!

Display advertising is where an advertiser places an advert on somebody else’s website, in the search engine results or via a third-party advertising system such as Google AdWords.

There are many ways to use the Internet as a new medium for Advertising. This lesson considers Pay-Per-Click (or Cost-Per-Click) Advertising, Affiliate Marketing, and touches upon the range of traditional Offline Promotions Strategies that will help to promote a website using more offline media.

This lesson looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches.

Therefore digital marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, digital marketing has its own approaches and tools that contribute…

The situation analysis for digital marketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our digital marketing (internal v external perspective)? The analysis literally considers your digital marketing situation by considering the fit between internal and external factors. There are similarities with traditional concepts and…

We’ve already considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced – Product Life Cycle (PLC) and the Three Levels of a Product. Both of these tools are equally applicable to the context of digital marketing, and can be easily applied to include digital marketing and product.

International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there are almost two Dollars to the Pound. Conversely this makes British goods more expensive to the American consumer. So it’s cheap to buy spectacles from a…

The digital marketing space of new or original Internet companies that have emerged as the Internet has developed, as well as those pre-existing companies that now employ digital marketing approaches as part of their overall marketing plan. For some companies the Internet is an additional channel that enhances or replaces their traditional channel(s). For others…

The digital marketingMix is essentially the same as the marketing mix. It is simply the adaptation of price, place, product and promotion to the digital marketingcontext. Of course one could also include physical evidence, people and process when marketing planning for an online service. Below are a series of lessons that consider how markets can…

The starting point for any digital marketing planning is the internal audit. We are seeking to answer the question, where are we now (internal perspective)? This is a consideration of internal resources and the effectiveness of our eBusiness based upon a number of factors.

As you plan for digital marketing and during the plan’s implementation, one needs to pay careful attention to the activities of competitors.

Email Marketing What is e-mail marketing? What is Email Marketing? Email marketing is a form of direct communication where businesses send electronic messages to their audience—customers, clients, or potential buyers. These messages can serve various purposes, such as providing updates about the business, promoting products or services, or offering exclusive deals. Email marketing remains a…