Marketing Teacher has offered free lessons since 2000. Now we’re building on that with structured, self-paced courses — each one organised into modules, with quizzes to check your understanding as you go, so you can learn a topic properly from start to finish rather than jumping between individual articles.
Why take a Marketing Teacher course?
- Grounded in real curricula. Our courses are structured around the same topics taught in university “Principles of Marketing” modules and the CIM’s professional marketing syllabus — not a random collection of tips.
- Built for beginners. No prior marketing knowledge is assumed. Each course starts from first principles and builds up, module by module.
- Free, always. Every course on this page is free to enrol in and complete. No trial period, no credit card.
- Learn at your own pace. Work through modules whenever suits you, and pick up where you left off.
- Test yourself as you go. Every module ends with a short quiz, so you know you’ve actually understood the material before moving on.
- From theory to real-world application. Frameworks and models are explained through worked examples and practical scenarios, not just definitions.
How it works
- Create a free account. You’ll need one to enrol and to track your progress.
- Enrol in a course. Browse the course(s) below and enrol in the one that fits what you want to learn.
- Work through the modules in order. Each module builds on the last, so it’s worth taking them in sequence.
- Take each module’s quiz. A short quiz at the end of every module checks your understanding before you move on.
- Finish at your own pace. There’s no deadline — come back whenever you have time.
Our courses
Foundations of Marketing — a free, 11-module introduction to marketing, covering the marketing concept, the marketing environment, consumer behaviour, segmentation and targeting, the marketing mix, branding, marketing communications, and planning and strategy. View the course →
More courses will be added here as they’re released — check back, or browse all our free lessons in the meantime.