Business and Organisations
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20 Networking Tips for Entrepreneurs
Networking for entrepreneurs and small businesspeople often involves meeting new contacts and developing existing relationships.
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Advertising for entrepreneurs
Learning Outcome: By the end of this lesson, you will be able to identify the five main objectives an entrepreneur’s advertising can pursue and…
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Advertising in cinemas and theatres
Learning Outcome: By the end of this lesson, you will be able to explain how a small business decides whether to advertise in a…
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Affiliate marketing
Learning Outcome: By the end of this lesson, you will be able to explain why affiliate marketing suits a small business with a limited…
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Blogs for entrepreneurs
Learning Outcome: By the end of this lesson, you will be able to explain what a blog is, describe the basic steps for setting…
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Business Model Canvas
Learning outcome By the end of this lesson you will be able to describe the nine building blocks of the Business Model Canvas and…
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China’s PIPL: What International Marketers Need to Know
Learning Outcome: By the end of this lesson, you will be able to explain the PIPL rules that affect marketing, identify which route data…
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Cross-Border E-commerce: Marketplaces, Logistics and Payments
Learning outcome: by the end of this lesson, you will be able to explain what cross-border e-commerce involves and identify the logistics, payment and…
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Guerrilla marketing
Learning Outcome: By the end of this lesson, you will be able to explain what guerrilla marketing is, why it suits businesses with limited…
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Internal Marketing
Learning outcome: By the end of this lesson, you will be able to explain what internal marketing is, identify who counts as an internal…
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International Marketing and Culture
Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection of the community (sub-culture),…
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International Marketing and Price
This lesson considers the basics of pricing for international marketing. As with all of the international marketing lessons, every country and culture within it…
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International Marketing Communications (Promotion)
Marketing communications in international markets needs to be conducted with care. This lesson will consider some of the key issues that you need to…
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International Marketing Environment
One of the fundamental steps that need to be taken prior to beginning international marketing is the environmental analysis. Of course there are many…
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International Marketing Research: Sources and Challenges
Learning Outcome: By the end of this lesson, you will be able to choose suitable desk sources for researching an overseas market and explain…
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Introduction to Services Marketing
A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e.…
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Marketing in the press
Learning Outcome: By the end of this lesson, you will be able to explain how small businesses evaluate and buy press advertising, including cost-per-thousand,…
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Measuring the success of your campaign
Learning outcome: By the end of this lesson, you will be able to explain why campaign objectives must be set before measurement begins, distinguish…
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Modes of Entry into International Markets (Place)
Here you will be consider modes of entry into international markets such as the Internet, Exporting, Licensing, International Agents, International Distributors, Strategic Alliances, Joint…
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Outdoor marketing
Learning Outcome: By the end of this lesson, you will be able to describe the main formats of outdoor advertising and explain how a…
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Pay-Per-Click Advertising (PPC)
Learning outcome: By the end of this lesson, you will be able to explain how pay-per-click advertising works, describe how Ad Rank is calculated…
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People – Marketing Mix
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects…
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Physical Evidence – Marketing Mix
Physical evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to…
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Process – Marketing Mix
Process is another element of the extended marketing mix, or 7P’s.There are a number of perceptions of the concept of process within the business…
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Products and International Marketing
International product decision-making often centres around the standardization versus adaptation debate. Essentially, do we market the same, standard product in an international market or…
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Promoting and advertising your start-up
Learning Outcome: By the end of this lesson, you will be able to explain the factors a start-up should weigh when choosing between promotional…
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Radio Advertising
Learning outcome: By the end of this lesson, you will be able to explain why radio works as a “theatre of the mind” medium,…
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Services Marketing Mix
As we discussed in the lesson on services, there are a series of fundamental characteristics such as intangibility, inseparability, heterogeneity and perishability which are…
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Simple viral marketing
Learning Outcome: By the end of this lesson, you will be able to plan a simple, low-budget viral campaign for a small business, using…
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Small business advertising plan
Learning Outcome: By the end of this lesson, you will be able to work through the key steps of a simple advertising plan for…
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Stages of Internationalisation: From Domestic to Transnational
Learning Outcome: By the end of this lesson, you will be able to describe the five stages a company typically passes through as it…
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The CAGE Distance Framework
Learning Outcome: By the end of this lesson, you will be able to use the CAGE framework to compare the cultural, administrative, geographic and…
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The International Market Entry Evaluation Process
This lesson gives an outline of the way in which an organization should select which foreign to enter. It’s a five stage process, and…
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The Whole-Channel View for International Distribution
Learning outcome: by the end of this lesson, you will be able to explain the whole-channel view of international distribution and why a company…
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Tips and techniques for successful blogging
Learning Outcome: By the end of this lesson, you will be able to apply a set of practical writing and planning habits that make…
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Value Proposition Canvas
Learning Outcome: By the end of this lesson, you will be able to describe the two halves of the Value Proposition Canvas, explain how…
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What is crowdfunding?
By definition, crowdfunding is one strategy for financing a business start up by raising money related commitments from an extensive number of individuals.
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What is International Marketing?
International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed…
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What Is the 7-P Framework for International Marketing?
Learning outcome By the end of this lesson you will be able to explain the 7-P framework for international marketing, describe what each of…
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Why International Expansion Fails
Learning outcome: by the end of this lesson, you will be able to explain why international market entry so often fails, using a named…
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Your own affiliate program
Learning Outcome: By the end of this lesson, you will be able to explain what’s involved in running your own affiliate program as a…
