Strategy and Analytics
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5Vs of Big Data in Marketing
Learning Outcome: By the end of this lesson, you will be able to explain each of the five Vs of big data, apply the…
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Activity-Based Costing (ABC)
A manufacturing company is uniquely positioned to benefit from activity-based costing. Activity-based Costing is a costing model that aids a company in determining the…
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Adobe SWOT Analysis: A Marketing Case Study (2026)
Adobe is a customer focused business which provides digital products and services to business and individuals.
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AI in CRM: How Businesses Use It, and Why It Is Hard to Get Right
Learning outcome By the end of this lesson you will be able to explain what AI-powered CRM is, describe the main ways businesses use…
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AI-Driven Hyper-Personalization.
What Is AI-Driven Hyper-Personalization in Marketing? Learning Outcome: By the end of this lesson, you will be able to explain what hyper-personalization means in…
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Amazon SWOT Analysis: A Marketing Case Study (2026)
Amazon SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.
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Annual Accounts
Lesson Exercise Answer Learning Outcome: By the end of this lesson, you will be able to explain what annual accounts contain beyond the basic…
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Annual Reports for Marketers
An Annual Report is a statement prepared by companies that are traded publicly. The development of an Annual Report provides inherent value in the…
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Apple SWOT Analysis: A Marketing Case Study (2026)
Apple SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.
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Balance Sheet
Lesson Exercise Answer Learning Outcome: By the end of this lesson, you will be able to explain the balance sheet equation, list what belongs…
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BMW SWOT Analysis
Updated: September 2026 Learning outcome Understand how BMW’s premium-performance positioning and its multi-brand technology transition create both durable brand equity and significant near-term execution…
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Cash Flow Statement
The main purpose of a Cash Flow Statement (CFS) is to help the business owner plan and control the flow of income in order…
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ChatGPT Analytics
Learning Outcome: By the end of this lesson, you will be able to explain what generative AI tools like ChatGPT actually add to marketing…
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Cisco SWOT Analysis
Updated: September 2026 Learning outcome Use Cisco’s strengths, weaknesses, opportunities and threats to assess how a legacy networking hardware company repositions itself for the…
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Coca-Cola SWOT Analysis
Updated: September 2026 Learning outcome Use Coca-Cola’s strengths, weaknesses, opportunities and threats to assess how a legacy beverage brand defends its core business against…
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Contribution Analysis
Lesson Exercise Answer Learning Outcome: By the end of this lesson, you will be able to calculate a contribution margin, explain how it’s used…
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Data Privacy Regulations
Learning outcome: By the end of this lesson, you will be able to explain what data privacy regulation requires of a business, name the…
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Data-driven Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what data-driven marketing is, describe the core data sources and…
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Direct and indirect costs
Lesson Exercise Answer Learning Outcome: By the end of this lesson, you will be able to distinguish direct costs from indirect costs, calculate a…
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Disney SWOT Analysis
Updated: September 2026 Learning outcome Understand how Disney’s 2026 CEO transition to Josh D’Amaro, alongside newly profitable streaming operations and a recent governance challenge…
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e-CRM: How Electronic Channels Change Customer Relationships
Learning outcome By the end of this lesson you will be able to explain what e-CRM is and how it differs from traditional CRM,…
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eBay SWOT Analysis
A 2026 SWOT analysis of eBay: focus categories and live commerce driving growth, a flat buyer base, and an unresolved approach from GameStop.
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Facebook SWOT
Facebook SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.
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Financial Ratios
Lender and investors are able to glean a lot of valuable information from the data available in a company’s’ financial statements and records. Their…
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Google SWOT Analysis
Google Inc. is a tech company that operates globally offering services such as search, advertising, enterprise, operating systems, as well as other hardware products.
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History of SWOT Analysis
The history of SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.
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Indian Premier League SWOT Analysis
A 2026 SWOT analysis of the Indian Premier League: a $20.6bn ecosystem, falling TV ratings, lost gaming sponsors and a softening media rights market.
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Instagram SWOT Analysis
Updated: September 2026 Learning outcome Use Instagram’s strengths, weaknesses, opportunities and threats to assess how a platform brand competes and is governed inside a…
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Louis Vuitton SWOT Analysis
Updated: September 2026 Learning outcome Use Louis Vuitton’s strengths, weaknesses, opportunities and threats to assess how a flagship luxury brand performs inside a much…
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Marketing and AI (Artificial Intelligence)
Learning outcome: By the end of this lesson, you will be able to explain the three levels at which artificial intelligence is used in…
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Marketing and Finance
It may not be readily apparent to you how financial statements are relevant from a marketing perspective. You may ask – What can these…
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Marketing and Machine Learning
Learning Outcome: By the end of this lesson, you will be able to explain what machine learning actually does with marketing data, describe the…
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Marketing and predictive analytics.
Learning Outcome: By the end of this lesson, you will be able to explain what predictive analytics is, describe how marketers use it to…
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Marketing Budget
Marketing budgets ensure that your marketing plan or campaign is realistically costed. Some pre-budget research into your industry and market, your competitors and your…
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Marketing Ethics: Doing the Right Thing for Customers
Learning outcome By the end of this lesson you will be able to explain what ethical marketing means in practice, why it matters to…
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Marketing Geoanalytics
Learning Outcome: By the end of this lesson, you will be able to explain what marketing geoanalytics measures, describe the distance-decay principle behind trade-area…
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McDonalds SWOT
McDonalds SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.
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Mercedes-Benz SWOT Analysis
Updated: September 2026 Learning outcome Use Mercedes-Benz’s strengths, weaknesses, opportunities and threats to assess how a premium automaker manages a costly EV transition during…
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Meta (Facebook) Marketing Analytics
Learning Outcome: By the end of this lesson, you will be able to explain what marketing analytics on Meta (Facebook) actually measures, distinguish the…
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Microsoft SWOT Analysis
Updated: September 2026 Learning outcome Use Microsoft’s strengths, weaknesses, opportunities and threats to assess how a legacy software giant defends its position during an…
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Mobile App Analytics for Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what mobile app analytics measures inside an app, describe the…
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Mobile CRM: Best Practices for Getting It Right
Learning outcome By the end of this lesson you will be able to explain what mobile CRM is, describe how businesses put it to…
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Mobile Marketing Analytics
Learning Outcome: By the end of this lesson, you will be able to explain what mobile marketing analytics measures at the campaign level, describe…
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Nike SWOT Analysis
A 2026 SWOT analysis of Nike: wholesale re-entry, a contracting China business, ten quarters of digital decline and a $1.5bn tariff exposure.
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Not-for-Profit Marketing: Why Causes Need Marketing Too
Learning outcome By the end of this lesson you will be able to explain why not-for-profit and government organizations practice marketing, what makes their…
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NVIDIA SWOT Analysis
Updated: September 2026 Learning outcome Understand how NVIDIA’s dominant position in AI computing hardware has driven the fastest brand-value growth of any major company,…
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Oracle SWOT Analysis
Updated: September 2026 Learning outcome Understand how Oracle’s pivot to cloud infrastructure has driven strong recent growth and a major leadership change, alongside real…
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POWER SWOT: A More Advanced SWOT Analysis Framework
SWOT analysis is a marketing audit that considers an organization’s strengths, weakness, opportunities and threats. Our introductory lesson gives you the basics of how…
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Profit and Loss Statement
The Profit and Loss statement is one of the main business financial statements. Among the various financial statements, a Profit and Loss statement most…
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Return On Investment (ROI)
Lesson Exercise Answer Learning outcome: By the end of this lesson, you will be able to calculate marketing Return On Investment (ROI), explain why…
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Samsung SWOT Analysis
Updated: September 2026 Learning outcome Use Samsung’s strengths, weaknesses, opportunities and threats to assess how a vertically integrated electronics conglomerate rides a volatile, AI-driven…
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SAP SWOT Analysis
Updated: September 2026 Learning outcome Understand how SAP’s transition to cloud-based enterprise software has produced record profitability alongside a deceleration in cloud backlog growth,…
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Sentiment Analysis for Digital Marketing.
Learning Outcome: By the end of this lesson, you will be able to explain what sentiment analysis does, describe how marketers use it on…
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Social CRM: Turning Social Media Into Customer Insight
Learning outcome By the end of this lesson you will be able to explain what Social CRM is and how it differs from ordinary…
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Standard Costing
Lesson Exercise Answer Standard Costing Learning Outcome: By the end of this lesson, you will be able to explain what standard costing is, identify…
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Starbucks SWOT Analysis
A 2026 SWOT analysis of Starbucks: recovered demand, compressed margin, an unresolved labour dispute and a restructured China business.
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SWOT Analysis
Lesson Exercise Answer Learning outcome: By the end of this lesson, you will be able to explain what a SWOT analysis is, distinguish internal…
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The Evolution of the Web.
Learning Outcome: By the end of this lesson, you will be able to explain the three broad eras of the web’s development, describe what…
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The Seven Brand Approaches
Learning outcome By the end of this lesson you will be able to explain what a brand is, describe the seven brand approaches that…
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The Seven Layers of Social Media Analytics
Learning outcome By the end of this lesson you will be able to explain what social media analytics is, describe the seven layers of…
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Toyota SWOT
Toyota SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.
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Voice Search Optimization
Learning Outcome: By the end of this lesson, you will be able to explain how voice search changes the way people phrase queries, describe…
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Walmart SWOT Analysis
A 2026 SWOT analysis of Walmart: a fast-growing advertising business, slowing US comparable sales and earnings flattered by tariff refunds.
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What are marketing analytics?
Learning Outcome: By the end of this lesson, you will be able to define marketing analytics, describe its three broad categories, and explain why…
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What Is Customer Equity?
Learning outcome By the end of this lesson you will be able to define customer equity, explain how it differs from a single customer’s…
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What Is Customer Lifetime Value (CLV)?
Learning outcome By the end of this lesson you will be able to explain what customer lifetime value is, how it’s estimated, and why…
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What Is the Marketing Process?
Learning outcome By the end of this lesson you will be able to explain the five-step marketing process, and why a business can only…
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What Is Web Analytics?
Learning outcomeBy the end of this lesson you will be able to explain what web analytics is, describe the three levels of metrics most…
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Who Does Marketing?
Learning outcome By the end of this lesson you will be able to explain why marketing is not just the job of a company’s…
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YouTube SWOT Analysis
Updated: September 2026 Learning outcome Use YouTube’s strengths, weaknesses, opportunities and threats to assess how a video platform competes against both social short-form apps…
