How a run of Marketing Teacher lessons fits into a six-week introductory block, using our Traditional Marketing learning path as the spine. Adapt the pace to your own timetable.
Sample Scheme of Work
An example of how a run of Marketing Teacher lessons can slot into a six-week introductory block, using our existing Traditional Marketing learning path as the spine:
| Week | Topic | Suggested lessons |
| 1 | Marketing Foundations | What Is Marketing? |
| 2 | The Marketing Environment | The Marketing Environment |
| 3 | Knowing Your Customer | What Is a Customer?, The Buyer Decision Process |
| 4 | Segmentation, Targeting and Positioning | Segmentation, Targeting, Positioning |
| 5 | The Marketing Mix | The Marketing Mix, Three Levels of a Product, Pricing Strategies, Place, Promotion |
| 6 | Reviewing Strategy | The Marketing Audit, SWOT Analysis |
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