Free since 2000
Marketing lessons built for the classroom — and the real world
450+ free lessons, exercises and worked answers, used by marketing students, teachers and professionals for over two decades.
450+ lessons · 5 subject areas · Free to read
Free lessons, and courses that go further
Two things sit side by side on this site, and it is worth being clear about which is which.
The lesson library, free
450+ marketing lessons, exercises, worked answers and case studies. Free to read, no account needed, and staying that way, as it has since 2000.
The online courses, paid
The same subject matter, given a shape: ordered modules, a quiz after each one with every answer explained, progress saved as you go, and a certificate of completion. Three courses, or all three as a bundle for less. Twelve months of access.
Browse by subject
Every lesson is grouped into one of five core marketing subject areas.
Latest marketing lessons
Browse the latest marketing lessons, ideas and tools. Each lesson is designed to support teaching, study and practical application.
-
Gap Analysis
Gap analysis compares where a business is heading with where it intends to be, and sets out the four strategies… Read full lesson
-
Indian Premier League SWOT Analysis
A 2026 SWOT analysis of the Indian Premier League: a $20.6bn ecosystem, falling TV ratings, lost gaming sponsors and a… Read full lesson
-
eBay SWOT Analysis
A 2026 SWOT analysis of eBay: focus categories and live commerce driving growth, a flat buyer base, and an unresolved… Read full lesson
-
Walmart SWOT Analysis
A 2026 SWOT analysis of Walmart: a fast-growing advertising business, slowing US comparable sales and earnings flattered by tariff refunds. Read full lesson
-
Nike SWOT Analysis
A 2026 SWOT analysis of Nike: wholesale re-entry, a contracting China business, ten quarters of digital decline and a $1.5bn… Read full lesson
-
Starbucks SWOT Analysis
A 2026 SWOT analysis of Starbucks: recovered demand, compressed margin, an unresolved labour dispute and a restructured China business. Read full lesson
-
The Seven Brand Approaches
Learning outcome By the end of this lesson you will be able to explain what a brand is, describe the… Read full lesson
-
The Seven Layers of Social Media Analytics
Learning outcome By the end of this lesson you will be able to explain what social media analytics is, describe… Read full lesson
