Short, clear explainers on the key marketing models and ideas, each around three to six minutes long. Watch them here, or open the full lesson for the detail, examples and teaching resources.
50 videos available · 22 coming soon
A
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The Adoption Process
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The AIDA Model
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The Ansoff Matrix
B
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The Balanced Scorecard
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Blue Ocean Strategy
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The Boston Matrix
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Bowman's Strategy Clock
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Brand Extension
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The Business Model Canvas
C
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The Consumer Decision-Making Process
D
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The Decision Making Unit
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The Digital Marketing Mix
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Digital Marketing Place
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Digital Marketing Planning
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Digital Marketing Situation Analysis
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Distribution Channels
E
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Ethical Marketing and Greenwashing
G
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Gap Analysis
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The GE McKinsey Matrix
I
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Integrated Marketing Communications
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An Introduction to Social Media Marketing
L
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The Loyalty Ladder
M
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The Marketing Environment
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The Marketing Mix
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Marketing Orientations
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The Marketing Research Process
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Maslow's Hierarchy of Needs
N
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Needs, Wants and Demands
P
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PESTLE Analysis
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Porter's Five Forces
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Porter's Generic Strategies
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Porter's Value Chain
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The Product Life Cycle
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The Promotional Mix
S
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Segmentation, Targeting and Positioning
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The 7 Ps of Marketing
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The Shell Directional Policy Matrix and ADL Matrix
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The Six Living Generations
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SMART Objectives
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The Social Media Consumer
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The Social Media Environment
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Social Media Marketing Strategy
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SWOT Analysis
T
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The Three Levels of a Product
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TOWS Analysis
V
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Value Curves
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The Value Proposition Canvas
W
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What Is a Brand?
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What Is Digital Marketing?
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What Is Marketing?
Coming soon
New explainers are released every few days. These are on the way:
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Out 22 OctCustomer Journey Mapping3:50 video
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Out 22 OctThe Family Life Cycle4:02 video
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Out 22 OctThe Seven Cs3:32 video
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Out 24 OctHow to Write a Marketing Plan3:29 video
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Out 24 OctMission, Vision and Objectives3:08 video
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Out 24 OctThe Marketing Planning Process3:29 video
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Out 25 OctCompetitor Analysis3:21 video
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Out 25 OctDigital Transformation in Marketing3:26 video
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Out 25 OctGlobal Marketing3:15 video
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Out 26 OctCreating Customer Value3:04 video
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Out 26 OctMarketing Implementation3:14 video
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Out 26 OctThe Marketing Budget3:04 video
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Out 27 OctMarketing Control3:26 video
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Out 28 OctPeople in the Marketing Mix3:03 video
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Out 28 OctPhysical Evidence3:20 video
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Out 28 OctProcess in the Marketing Mix3:15 video
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Out 29 OctCustomer Relationship Management3:46 video
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Out 29 OctThe Characteristics of Services3:26 video
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Out 29 OctThe Marketing Exchange Process3:10 video
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Out 30 OctInternational Market Entry Process3:31 video
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Out 30 OctMobile Marketing2:59 video
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Out 30 OctThe Content Marketing Matrix3:29 video
