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For Teachers

To every teacher using this page — thank you.
You’re planning lessons late at night, marking papers on weekends, and finding new ways to make an idea land with thirty different learners in the same room. It’s a lot, and it matters more than almost any other work there is. That’s exactly why the resources on this page exist: everything here is built to save you time, not add to your pile. Use as much or as little as suits your class — adapt, print, project, or skip straight to the parts that help. It’s yours.
Yes — you have permission

This page brings together every downloadable resource we’ve built, all of it free, and shows how to bring it into a course or LMS. You do not need to email and ask.

The downloads — lesson plan guides, PowerPoint decks, posters and worksheets — are released under a Creative Commons Attribution 4.0 International licence (CC BY 4.0). You may copy them, edit them, translate them, split them up, re-order them, put them behind your institution’s login, and use them on courses your institution charges tuition for. The only condition is that you credit Marketing Teacher and say if you changed anything.

The lessons on this site — the web pages themselves — you are welcome to link to and to embed in your VLE. No permission needed, no limit on how many, no need to tell us. The one thing we ask is that you don’t copy a lesson’s text onto another website. Two copies of the same page compete with each other in search results, and that is how a small independent site quietly disappears.

If your institution needs something formal, send your learning technologist or copyright officer to our permissions and licence statement. It is written for them.

How to credit us

Copy this onto the slide, the handout, or the VLE page:

Adapted from “[lesson title]” by Marketing Teacher — https://marketingteacher.com — licensed under CC BY 4.0.

If you haven’t changed anything, replace “Adapted from” with “From”.

Bring These Lessons Into Your Course

There are three simple ways to use Marketing Teacher content alongside your own teaching, depending on what your platform supports.

1. Link directly

The simplest option: add a lesson’s web address as a resource in your course. Most systems support this as a standard item type — a “URL” resource in Moodle, an “External URL” module item in Canvas, or a link attached to a “Material” post in Google Classroom. Students click through and read the lesson on marketingteacher.com.

2. Embed the page

If your platform allows embedding a web page (an iframe or “Page” resource, for example a Moodle “Page” or a block in Canvas’s Rich Content Editor), a lesson can be shown inline inside your own course rather than opening a new tab.

3. Use the downloadable resources

PowerPoint decks, printable worksheets, posters and guides (see below) can be uploaded directly into your LMS as files, or printed for classroom use — no internet connection needed on the day.

Free classroom resources

Everything below is free, needs no sign-up, and is yours to adapt.

Lesson Plans
Eleven module guides — objective, key vocabulary, a warm-up, a full teaching outline and a classroom activity.

PowerPoint Decks
Eleven ready-to-project decks, 20+ slides each, with worked examples, discussion questions and a mini case study.

Classroom Posters
Thirteen print-ready posters — a course overview, one per module, and one for the marketing mix.

Worksheets
Printable, fillable worksheets that turn a lesson into a hands-on task.

Scheme of Work
How these lessons fit a six-week introductory block, ready to adapt to your timetable.

Embed in Your LMS
Put a lesson inside Canvas, Blackboard, Moodle or Brightspace — copy-paste code and steps.

Permissions & Licence
The formal statement, written for a librarian or copyright officer.

Or take the lot

Four zip files, everything we’ve built so far:

What’s next? More lesson plan guides, decks, posters and worksheets are on the way as new courses go live — everything on this page will always stay free. If you use these resources, a link back to marketingteacher.com is always appreciated.