Seven Layers of Social Media Analytics Quiz

Which of the seven layers of social media analytics covers likes, shares, mentions, and endorsements?

Actions

Networks

Why is prescriptive analytics considered a step beyond predictive analytics?

It doesn’t just forecast what’s likely to happen, it recommends the best action to take in response

It uses a completely different, non-social dataset to make its forecasts

True or false: descriptive analytics currently accounts for the majority of social media analytics work.

True

False