Bring These Lessons Into Your Course
There are three simple ways to use Marketing Teacher content alongside your own teaching, depending on what your platform supports.
1. Link directly
The simplest option: add a lesson’s web address as a resource in your course. Most systems support this as a standard item type — a “URL” resource in Moodle, an “External URL” module item in Canvas, or a link attached to a “Material” post in Google Classroom. Students click through and read the lesson on marketingteacher.com.
2. Embed the page
If your platform allows embedding a web page (an iframe or “Page” resource, for example a Moodle “Page” or a block in Canvas’s Rich Content Editor), a lesson can be shown inline inside your own course rather than opening a new tab.
3. Use the downloadable resources
PowerPoint decks, printable worksheets and posters (see below) can be uploaded directly into your LMS as files, or printed for classroom use — no internet connection needed on the day.
Sample Scheme of Work
An example of how a run of Marketing Teacher lessons can slot into a six-week introductory block, using our existing Traditional Marketing learning path as the spine:
| Week | Topic | Suggested lessons |
| 1 | Marketing Foundations | What Is Marketing? |
| 2 | The Marketing Environment | The Marketing Environment |
| 3 | Knowing Your Customer | What Is a Customer?, The Buyer Decision Process |
| 4 | Segmentation, Targeting and Positioning | Segmentation, Targeting, Positioning |
| 5 | The Marketing Mix | The Marketing Mix, Three Levels of a Product, Pricing Strategies, Place, Promotion |
| 6 | Reviewing Strategy | The Marketing Audit, SWOT Analysis |
Free Downloads
A first set of classroom-ready resources on the Marketing Mix, in Marketing Teacher branding. More topics will be added over time.
