Since 2000
Free marketing lessons, written by a marketing lecturer
Marketing Teacher has published free marketing lessons for more than 26 years. Today there are 411 lessons, exercises, worked answers and case studies, and three online courses with certificates. Students, teachers and people who work in marketing all use it.
Who writes Marketing Teacher
Hi, I’m Tim Friesner.
I started out working in marketing, sales and customer service. Then I moved into teaching, first in further education and then for around 28 years at universities in the South of England.
Over that time I taught introduction to marketing, marketing planning, digital marketing and marketing strategy. I also taught courses on new technology: websites, social media and, more recently, AI and machine learning.
I am now also a tutor at a UK distance-learning university.
Marketing Teacher is where I write down what works in the classroom: short, clear lessons, each with a diagram, a worked example and a quick quiz.
26 years of Marketing Teacher
How the home page has looked over the years, from the Internet Archive’s Wayback Machine.
The first Marketing Teacher
A yellow home page, a weekly 15-minute lesson and a big directory of marketing links. The first free lesson was the Boston Matrix.
The Lesson Store
Lessons, exercises, answers, quizzes, a free newsletter and PowerPoints, all free to use.
A full rebuild
A Lesson Store and an Exercise Store that teachers could drop into their own courses, with some lessons translated into Portuguese.
The Marketing Toolkit
A new lightbulb logo, more than 400 pages of free lessons, a toolkit of 300+ tutorials and free videos.
Lessons and videos
A cleaner, mobile-friendly design, with 400+ free lessons and 40+ marketing videos to watch.
Rebuilt for today
411 free lessons, exercises and answers, three online courses with certificates, quizzes after every lesson and short videos on YouTube and TikTok. The tin can logo is back too, as a tribute to the early days of the website.
Start learning
Read a free lesson, or take a full course
Every lesson is free to read. The online courses put them in order, with a quiz after each module and a certificate when you finish.
Browse the free lessonsSee the online coursesFollow Marketing Teacher
Short marketing videos and new lessons: YouTubeTikTokInstagramFacebookX
Questions or suggestions? Get in touch.