About Course
A university-module-style introduction to social media marketing, built on the four zones framework used in Tuten and Solomon’s Social Media Marketing and the research behind it. 11 modules and quizzes covering the social media environment, the social consumer, influence and networks, strategy and tactical planning, the community, publishing, entertainment and commerce zones, and analytics and metrics.
Written at Level 4. Every topic below was checked against the same sixteen published UK university module specifications. Social media is a newer subject than marketing principles and is taught in fewer modules, so the numbers here are smaller — that is a fact about the sample, not about the coverage.
| Topic | Taught in | Yr 1 | Yr 2 | Yr 3 |
|---|---|---|---|---|
| Ethics and sustainability | 11 of 16 | 4 | 4 | 3 |
| Digital marketing | 4 of 16 | 1 | 2 | 1 |
| The social media concept | 3 of 16 | 1 | 1 | 1 |
| Community and engagement | 3 of 16 | 1 | 1 | 1 |
| Social media strategy and planning | 2 of 16 | 1 | – | 1 |
| Measuring social media | 2 of 16 | 1 | – | 1 |
| Content marketing | 2 of 16 | 1 | 1 | – |
| Social advertising | 2 of 16 | 1 | 1 | – |
Taken together, this course covers the complete topic set of three university social media modules in the sample: one first-year, one second-year and one final-year.
Coverage means the topics taught, checked against published module specifications. It does not mean equivalence. A university module is 100 to 200 hours of study with a reading list, seminars and a marked assignment. This course is ten hours and is assessed by quiz. It carries no academic credit.
Course Content
Module 1: The Social Media Environment
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The Social Media Environment
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Module 1 Quiz: The Social Media Environment