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Marketing Mix Quiz
Welcome to your Marketing Mix Quiz
Which of these was published first?
McCarthy’s four Ps classification (1960)
Borden’s paper naming the “marketing mix” (1964)
Booms and Bitner’s extension to 7Ps (1981)
None
Which element of the marketing mix covers how a product reaches the customer?
Product
Place
Promotion
None
True or false: People, Process and Physical Evidence apply mainly to services.
True
False
None
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