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Quiz Customer Life-time Value (CLV)
Welcome to your Quiz Customer Life-time Value (CLV)
What does customer lifetime value (CLV) estimate?
The average price of all products a business sells
The value of a customer’s very first purchase only
The total value a customer brings to a business across their whole relationship with it
A business’s total revenue for one calendar year
None
Which three figures are usually combined to estimate CLV?
Profit margin, market share, and brand awareness
Average purchase value, purchase frequency, and customer lifespan
Advertising spend, staff costs, and rent
Customer satisfaction score, Net Promoter Score, and churn rate
None
True or false: a business's CLV should ideally be lower than its customer acquisition cost (CAC).
False
True
None
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