What is Marketing? Quiz

Welcome to your What is Marketing? Quiz

According to Kotler and Armstrong's narrower, business-facing definition, what does marketing ultimately let a company do?

Capture value from customers in return, after first creating value for them

Persuade as many people as possible to buy once, as quickly as possible

Design an advertising campaign, since advertising is where marketing begins

Sell whatever is currently in stock as quickly as possible

None

True or false: according to the CIM's definition, marketing only reacts to customer needs once they become obvious.

True

False

None

In the bakery example, what makes it marketing rather than just selling?

It adjusts the menu and hours around what local office workers actually need, then builds a reason for them to keep coming back

It sells whatever is left on the shelf that day to whoever walks in

It runs the same loyalty stamp card every bakery in the country uses

None

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