A free mini course. Seventeen lessons for people marketing a business rather than studying marketing in the abstract: starting and growing, promoting a small business, marketing a service, and selling across borders. Take the section you need — every lesson stands on its own, and many have an exercise and a worked answer. There is nothing to enrol in, no sign-up and nothing to pay. This is a route through the archive rather than all of it, so each section links on to everything else we have on that subject.
Looking for a certificate? The paid courses are separate, and assessed.
1. Starting and Growing a Business
Foundational tools for a new venture’s marketing.
- Value Proposition Canvas
- What Is Crowdfunding?
- Marketing for Entrepreneurs, Start-Ups and Small Businesses
2. Promoting a Small Business
Practical, low-budget ways a small business gets noticed.
- Small Business Advertising Plan
- Blogs for Entrepreneurs
- Tips and Techniques for Successful Blogging
- 20 Networking Tips for Entrepreneurs
More on small business marketing
3. Marketing Services
Marketing something intangible, rather than a physical product.
4. Taking Your Marketing International
A complete framework for marketing across borders, following the 7-P structure.
- What Is International Marketing?
- International Marketing Environment
- International Marketing and Culture
- The International Market Entry Evaluation Process
- Modes of Entry into International Markets (Place)
- International Marketing and Price
- Products and International Marketing
- International Marketing Communications (Promotion)
- What Is the 7-P Framework for International Marketing?
More on international marketing
Finished? Try the exercises. Most lessons above have a practice question and a worked answer, and the answers show the reasoning rather than just the conclusion.
The other free mini courses: Traditional Marketing · Digital and Social Media · Customers · Strategy and Analytics.
What’s next? Three certificated courses are live — Foundations of Marketing, Foundations of Social Media Marketing and Marketing Planning. See all courses. A course on marketing for small businesses and international markets is in development.
