This is a curated beginner’s route through Business and Organisations, not the full archive. It moves from starting and promoting a small business, through marketing services, to taking a business’s marketing international. For everything on the topic, see the full Business and Organisations archive.
1. Starting and Growing a Business
Foundational tools for a new venture’s marketing.
- Value Proposition Canvas
- What Is Crowdfunding?
- Marketing for Entrepreneurs, Start-Ups and Small Businesses
2. Promoting a Small Business
Practical, low-budget ways a small business gets noticed.
- Small Business Advertising Plan
- Blogs for Entrepreneurs
- Tips and Techniques for Successful Blogging
- 20 Networking Tips for Entrepreneurs
3. Marketing Services
Marketing something intangible, rather than a physical product.
4. Taking Your Marketing International
A complete framework for marketing across borders, following the 7-P structure.
- What Is International Marketing?
- International Marketing Environment
- International Marketing and Culture
- The International Market Entry Evaluation Process
- Modes of Entry into International Markets (Place)
- International Marketing and Price
- Products and International Marketing
- International Marketing Communications (Promotion)
- What Is the 7-P Framework for International Marketing?
What’s next? A certified course on marketing for small businesses and across international markets is in development. Check back soon.
