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Online marketing courses

A guided path through marketing, with a certificate at the end

Three structured courses built from our free lessons: short modules, quizzes to check your understanding and a certificate when you finish. Study online, or use them with your class.

A certificateOn completing each course
QuizzesIn every module
A year’s accessStudy at your own pace
Works in your VLEMoodle, Canvas, Blackboard and more

Your learning path

Start with the foundations, then go further

1 Foundations of MarketingLevel 4 · £19.99 2 Foundations of Social Media MarketingLevel 4 · £29.99 3 Marketing PlanningLevel 5 · £39.99 CompleteProgramme
Step 1 · Start here

Foundations of Marketing

Level 411 modules + quizzesAbout 10 hours
  • The marketing concept, environment and research
  • Consumer behaviour, STP and the 7Ps
  • Branding, communications and planning
£19.99One year’s access · certificate
View course
Step 2 · Next step

Foundations of Social Media Marketing

Level 411 modules + quizzesAbout 10 hours
  • Social media consumers, networks and influencers
  • The seven-step strategy and tactical planning
  • The four zones of social media, analytics and metrics
£29.99One year’s access · certificate
View course
Step 3 · Go further

Marketing Planning

Level 513 modules + quizzesAbout 14 hours
  • The planning process, analysis and objectives
  • The mix, global and digital in a real plan
  • Budgets, implementation, control and the written plan
£39.99One year’s access · certificate
View course
Best value

The Complete Marketing Programme

All three courses in one place: Foundations of Marketing, Foundations of Social Media Marketing and Marketing Planning.

£49.99£89.97
Save £39.98 on buying them separately Get the bundle

For teachers and schools

Use the courses with your class

Link the courses from your virtual learning environment, such as Moodle, Canvas or Blackboard, or ask students to enrol and study online.

See the Teachers section →

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Almost everything else is free

Lessons, videos, case studies, exercises and quizzes are all free in the lesson store.

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Questions

How long do I have access?

Each course gives you a year’s access, so you can study at your own pace.

Do I get a certificate?

Yes. Complete every lesson and quiz in a course to receive a certificate of completion.

What level are the courses?

Foundations of Marketing and Foundations of Social Media Marketing are written at Level 4. Marketing Planning is written at Level 5.

Do the courses carry academic credit?

No. Assessment is by quiz rather than a university assignment, and the courses carry no academic credit.

Can teachers use them with a class?

Yes. Teachers can link the courses from a virtual learning environment such as Moodle, Canvas or Blackboard, or students can enrol and study online.