The Marketing Process Quiz - Marketing Teacher

What is the first step in the marketing process?

Understand the marketplace and customer needs and wants

Capture value from customers in return

Construct an integrated marketing program

Engage customers and build relationships

According to the five-step model, when does a business capture value from its customers?

After it has already created value for customers

Before designing a marketing strategy

Instead of building customer relationships

True or false: a business should focus on capturing value from customers before it has created value for them.

True

False