SWOT Analysis Quiz - Marketing Teacher

Which pair of SWOT factors are internal to the organisation?

Strengths and Weaknesses

Opportunities and Threats

Strengths and Opportunities

True or false: SWOT analysis tells you which strategy you should choose.

True

False

According to the lesson, what is the biggest limitation of a SWOT analysis?

It gives no guidance on which issues matter most or which strategy to choose

It cannot be used for a small business

It has too many external factors and not enough internal ones